How To Use Instagram Shopping To Drive Sales?

Gone are the days when people used to prefer big malls for their shopping experiences. Today, everyone is busy shopping and selling directly on Instagram. Although you may not find your preferred restaurant or brand, Instagram shopping has still managed to redefine the shopping experience on social media. IG shopping helps streamline the buying and selling process without redirecting the customers to the brand’s website. Now they can easily do buying and selling with Instagram shopping.

With over 2 million active users on the platform, you will expect more traffic than you can get on your physical stores. If you’re looking to amplify your reach quickly, strategies like buy Instagram followers can also help boost your presence and attract more potential customers to your profile. So, start selling products online on Instagram today by opening your virtual store.

Key Steps To Effectively Use Instagram Shopping

Do you know nearly 130 million people click on Instagram product tagging monthly? This means there are a lot of people who are opening the app to purchase products. So, why not use this opportunity?

Leveraging Instagram promotion services can help you maximize your reach and turn these clicks into meaningful engagement and sales. Let’s look at how to use Instagram shopping to drive sales below.

Step 1: Convert To A Creator Or Business Account

The first step to Instagram shop setup is opening a business account. It is a special Instagram profile that has real-time account performance data. You can create your new business account.

Or, if you already have an IG business or personal profile, you can convert it into an Instagram business profile. Once your account is ready, add the necessary information, such as address, opening hours, website link, and phone number. Just ensure the information is correct and up-to-date.

Step 2: Connect To A Facebook Page

You must link your business account on Instagram to a Facebook page to get Instagram shopping features. Follow the simple steps below:

1. Open your Instagram profile on your app.
2. Click edit profile.
3. Select the page under public business information.
4. Click on Connect an existing page or create a new Facebook page.
5. Select a page from the pages you would like to connect or click on Create a new Facebook page.
6. Once selected or a new page has been created, click on done.

Step 3: Upload Your Product Catalog

It is time to upload your product catalog to your business account. This can be done in two ways: Create a catalog in Commerce Manager – Commerce Manager is a tool by Facebook that allows you to enter all your products manually.

This helps you in selling on Instagram and Facebook. Import items from a partner platform – You can use a certified e-commerce platform like BigCommerce or Shopify to integrate a pre-existing product database, ensuring a seamless shopping experience for your customers. And if you’re looking to boost your social media presence alongside your e-commerce efforts, strategies like buy Instagram likes can help increase visibility and engagement for your brand.

Step 4: Submit The Account For Review

After connecting the product catalog, you must submit your Instagram shopping account for review. Here are the steps to do so:

1. 1. Open Instagram profile settings.
2. 2. Click on the menu – business – sign up for Instagram shopping.
3. Tap on get started. Your product catalog will appear. Click on the one you wish to add.
4. Click on it and submit the account for review.
5. To check the status, click on shopping in the settings.

The review process generally takes a few days but may also take longer.

Step 5: Turn On IG Shopping

After the account is reviewed, you can turn on the shopping features on Instagram by following the below steps:

1. 1. Open Instagram profile settings and click on the menu.
2. 2. Click on business and then shopping.

You are ready to sell on Instagram with Instagram shopping.

Benefits Of Having An Instagram Shop

Now that you have learned how to set up Instagram shopping, it is time to know the benefits it can offer you. Besides getting more traffic, it has many other advantages, such as:

• Easily Get Your Products Discovered

Product tagging on Instagram, which is clickable, makes it easier for your products to get discovered. This takes your customers directly to purchase the products.

Most of the time, posts with no links or information on where to buy, leaving the product undiscovered. But Instagram shoppable posts change all this, and you can find where the products are sold with just one click.

• Simple And Quick Buying Experience

With Instagram, your customers can enjoy a simple buying experience instead of a lengthy process. Customers can browse, purchase something from shops on Instagram, and check out with just a few clicks.

When you set up your Instagram shop, you save customers from following a trail of endless links to buy a product. They can browse the catalog, see the prices, and purchase, all from one place.

• You Can Take Advantage Of Impulsive Buying

Impulsive buying is convincing yourself that a particular product can be useful in the immediate future. Getting your Instagram shop set up will also help you convince customers that your product is a necessity, irrespective of whether it is a camera or a dress.

This is an excellent Instagram sales strategy, as customers tend to make buying decisions by getting emotional about a product.

• Possibilities Of Influencer Marketing

Influencers can help in boosting sales with Instagram quickly as they have a great influence on the market. Before the IG shop, only a few users knew or were engaged with brands. But today, you can integrate your IG shop into the influencer marketing content and drive more sales.

This is because over 80% of IG users follow a business account, which can result in good conversions.

• B2C Marketing

People use social media, especially Instagram, to know the latest trends. Why? Instagram marketing is a great way for brands and influencers to promote their products. So, if you create an e-commerce store on the IG shop, you can start B2C marketing using different organic content.

B2C marketing has many benefits, such as better customer satisfaction as it directly interacts with the customer.

Conclusion

How to set up an Instagram shop to sell products is easy if you already have an online store. There is no doubt that social shopping has a lot of scope for business growth, and Instagram offers excellent benefits to businesses.

So, while you expand your business and increase your sales, ensure you create excellent strategies to help achieve it. Follow this ultimate guide to Instagram shopping and get started.

FAQs

• How successful is Instagram shopping?

IG shopping has been a huge success, increasing customer interaction and purchases. Over 130 million users tap on an Instagram shopping post every month, which gives marketers a strong tool to engage with customers and accelerate the growth of e-commerce.

• What are the disadvantages of Instagram shopping?

IG shopping may not be appropriate for all product kinds, restrict visibility to followers, and necessitate a smooth checkout experience. Users must also abide by stringent commerce laws, which confront competition from other platforms.

• What products can be sold on Instagram shop/shopping?

Instagram allows you to sell various goods, including clothing, cosmetics, accessories, handcrafted items, home décor, electronics, digital goods, exercise equipment, pet supplies, and more. Concentrate on unique, fashionable, and aesthetically pleasing products to draw in and keep your audience interested.

• How can one obtain approval to sell on Instagram?

You must have a company or creative account, adhere to commerce regulations, sell products that qualify, link to a Facebook Shop or catalog, and reside in a supported area to be authorized to sell on Instagram. Use Instagram’s Commerce Manager to apply.

• Is it possible to sell straight on Instagram?

Instagram shopping allows you to make direct sales on Instagram. For smooth in-app purchases, create a store, tag items in posts and stories, and activate checkout (available in some areas). Reach out to clients and increase sales with ease.