What Is TikTok Shadow Ban and How to Avoid it?

Published: May 13, 2025

What Is TikTok Shadow Ban and How to Avoid it?

A shadow ban on TikTok occurs when your content’s reach is restricted without warning, and your views and interactions drop suddenly. Your videos are more difficult to find, but your account remains active.

There can be many reasons behind a TikTok shadow ban, including copied content, spammy activities, and preaching against  TikTok’s community guidelines. Once your account is shadowbanned, your organic reach will be limited, impacting your overall visibility.

To avoid a TikTok shadowban, you must follow certain best practices and in this blog, we’ll learn exactly what a shadow ban is and those best practices. Let’s get started!

Understanding TikTok Shadowban

A TikTok shadowban is when your videos get hidden from most people without any warning. Your comments and likes decrease precipitously, yet your account remains active.

When your account is shadow-banned, your videos do not appear on the For You page, and your reach gets limited. This can happen due to an automatic process of the TikTok algorithm based on the signals it receives from your content.

Getting shadowbanned on TikTok can last a few days to a few weeks, and people may find your content difficult to find. To avoid this, you can follow certain best practices. Let’s find them.

How To Avoid A Tiktok Shadow Ban?

If you want to avoid getting shadowbanned on TikTok then you must adhere to the platform's rules. The TikTok Algorithm work identifies rule-violating content or spam activity. 

The best part is that there are measures to prevent a shadow ban and maintain your account safety. Here are easy steps to keep you in the limelight and prevent shadow bans on TikTok.

1. Follow Community Guidelines

TikTok's Community Guidelines are firm in terms of the content that is uploaded. If your videos include violence, nudity, hate speech, or misinformation then TikTok will restrict them.

Breaking this rule may lead to risk of being shadowbanned, so respect the TikTok rules strictly. Sharing TikTok-friendly content is essential to avoid shadow ban.

2. Avoid Spammy Behavior

Engaging too fast—such as mass-following, excessive commenting, or rapidly liking numerous videos—can make TikTok perceive your behavior as bot-like. This may lead to visibility issues or even a shadowban, significantly limiting your reach. To avoid these pitfalls, it's crucial to interact naturally and steer clear of spam-like actions. Additionally, avoid sudden growth spikes, such as when you buy TikTok followers, as these can trigger the algorithm to flag your account for inauthentic activity . Instead, focus on organic growth strategies to become genuinely popular on TikTok.

3. Use Original Content

TikTok values fresh and unique content and if you keep reposting other people’s videos or copying ideas then your content may get less reach. 

To avoid and get protection from a shadowban on TikTok, you must always create your own original videos. You can follow trends but give your unique touch to the trending videos.

4. Monitor Hashtag Usage

TikTok periodically refreshes its list of banned hashtags depending on the sensitive content. Utilizing these hashtags may result in video removal and shadowbanning.

You must check if the hashtags are safe before adding them. Avoid misleading or irrelevant hashtags, as they can make your video seem like spam. This is an easy solution to a shadowban problem.

5. Post High-Quality Content

TikTok promotes well-edited and clear videos; hence, you must always upload high-resolution videos, use good lighting, and add engaging captions. Blurry, low-quality, or misleading videos may get lower engagement. 

If your videos look professional and engaging, they are more likely to be pushed by TikTok’s algorithm, helping you avoid a TikTok shadowban. 

6. Engage Authentically

TikTok promotes authentic interactions, and if you're using bots, artificial likes, or engagement pods, then TikTok might shadowban your account. 

To avoid a shadowban on TikTok, engage authentically with followers, grow your account organically, respond to comments, and develop an authentic audience. You can also apply the best tips to get more TikTok followers so that your account gets authentic engagement.

7. Check For Copyrighted Music

TikTok provides a library of free-to-use music. To avoid getting shadowbanned on TikTok, you should always choose sounds from TikTok’s library and avoid using copyrighted songs from external sources.  

Using music, images, or video clips without proper rights can result in your video being taken down, and multiple violations can lead to account penalties.

Conclusion

TikTok's rigorous community guidelines are designed to protect its diverse user base which also includes a significant child audience. Posting content featuring violence, extremism, sexual themes, or hate speech can result in shadowbans. 

If your TikTok views are declining, one reason could be that your account is being shadowbanned. Therefore, you should maintain consistent adherence to TikTok's community guidelines, refrain from using banned hashtags, and eliminate spam-like activity .

When you’ve been shadowbanned on TikTok, contact TikTok support and take a temporary break to undo a shadowban. You can also use tools like Incognito to manage multiple accounts without raising red flags.

Ensure to use organic TikTok promotion services to grow your account and protect it from potential shadowbans. 

Sidesmedia

Luka Lucheski

Luka Lucheski is a digital marketing strategist and content creator with over 5 years of experience in social media growth and engagement. As a leading writer at SidesMedia, Luka has helped brands increase their online visibility through data-driven content strategies featured in top marketing publications. Committed to delivering accurate and relevant insights, Luka blends creativity with analytics to provide readers with actionable advice.

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Frequently Asked Questions

Have questions? Get the inside scoop on the most frequently asked

A TikTok shadowban occurs when your content's visibility is limited without notice, resulting in a sudden loss of views, likes, and engagement. Your videos are less discoverable, but your account is still active.

To fix a TikTok shadow ban, you should delete any content that violates guidelines, stop posting for a few days, and engage authentically. Avoid spammy actions, use safe hashtags, and ensure future posts follow TikTok’s rules.

A shadowban can last anywhere from a few days to a couple of weeks. The duration depends on the severity of violations. Consistently following TikTok’s guidelines and posting high-quality, original content can help shorten the ban’s effect.

To avoid a TikTok shadow ban, follow TikTok’s guidelines, post original content, avoid spammy actions, use safe hashtags, and engage authentically. High-quality videos and proper interactions help prevent restrictions and keep your content visible to a larger audience.

No, TikTok doesn’t send notifications about a shadow ban. You’ll notice a sudden drop in views, likes, and engagement. If your content isn’t appearing on the For You page or in search results, you may have been shadowbanned.