Seasonal Instagram Content Strategies to Grow Your Account 

Holiday shopping is not always confined to mall visits; many choose to shop from the comfort of their homes. If, as a brand you are looking to boost your holiday sales, you will need comprehensive content marketing strategies to draw customer attention on Instagram.

A survey concluded that social media content plays a major role in influencing consumer’s holiday purchase decisions.

With well-timed seasonal Instagram marketing strategies, you can make a significant impact this holiday season. You can also buy Instagram followers beforehand so that you have enough of an audience to increase the reach of your posts. Let us dive into some foolproof marketing strategies that will help you with Instagram growth during holidays.

Holiday-Themed Instagram Strategies to Boost Your Account Growth

A strong social media campaign will help your brand perform better during the holiday season. Take note of some key Instagram trends for seasonal marketing.

• Invest More Time In Making Reels

Instagram is focusing more on reels, and if you want tips on how to grow your Instagram during the holiday season, we recommend going big on reels. Reels have a high chance of appearing on the Explore page because the platform is testing its reels feature to see how it engages the audience. In addition to it, reels get more story views as compared to images on Instagram, and that is why mastering the art of creating highly engaging videos is critical. Your micro-videos are sure to engage a huge number of audiences during the holiday season. Adding a personal touch to the reels will perform the best for your brand to stand out.

• Leverage Holiday-Themed Posts And Visuals

Set the environment for your audience to get into the spirit of the holiday season. Every year people find different ways to fit in the holiday theme, either through themed sweaters or themed food. You can set the mood through your posts on social media, too. Plan for some holiday-themed posts that include vibrant color palettes, holiday motifs, and other themes. Also, research on some festive Instagram engagement tips for maximum benefits. Ensure that the overall design is relatable to the holiday aesthetics and, at the same time, follow your brand’s guidelines.

• Make The Most of User-generated Content

Another best way of showcasing your offerings for the holiday season is by taking advantage of user-generated content. Whether it is a video of your physical store posted by a customer or a video featuring your product during a family celebration, user-generated content does wonders. To post more and more user-generated content, you need to encourage your audience to generate more content when they use your product or service during the holidays. Through social listening, you can find videos your consumers must have shared, and before resharing, ask for permission so that you can attract a larger audience. You can also buy Instagram likes for such posts so that more people get to see the perks that your current customers are enjoying.

• Share Some Behind-The-Scenes

When your team is planning for the holiday marketing strategy, capture some fun moments that would interest your audience. It will make your audience feel inclusive and a part of the celebration. Authenticity is valued by consumers in a brand, and by sharing behind the scenes, your audience will get to know more about your business. You can also share photos of your office decoration during the holiday season, parties held at the workplace, and more. Try to add some human element to showcase the faces that do the hard work to keep your consumers happy.

• Plan For Interactive Instagram Stories

Instagram Live is a traditional feature these days, and instead of that, you should plan for an interactive Instagram story. It helps build anticipation among your audience and they will also actively engage with your brand, leading to the holiday season. Try new ideas and see what is working best and bringing good engagement. Use polls, gifs, and stickers in your stories to make them attractive. Instagram has released a bunch of stickers, and it keeps adding more, so try different ones. You can offer something to the people who interact with your stories, like an offer or a small prize, so that it creates a lasting impression of your brand. To increase the views on your Instagram stories, you can buy Instagram reels likes so that more people know about your brand’s existence.

• Create A Limited Time Discount Campaign

Discount campaigns exclusively for the holiday season will create a sense of urgency among your audience. During the holiday rush, publishing time-sensitive offers will encourage more people to buy, as they will have the fear of missing out. When you have a limited-time offer running, promote it on your Instagram. You can also add in more offers, like the early birds’ special discount, reward points for shopping above specific limits, and more. Bundling up products for additional discounts may also help boost sales. In addition to it, buy Instagram comments for your posts to showcase the heightened engagement to your prospects.

• Offer Holiday Exclusive Products Or Services

Introducing some holiday-specific products or services will also create a sense of excitement among your audience. Also, make it clear that it will be available for a specific period so that they have the fear of missing out on something special. Just like limited-period sales, this strategy works best. It intrigues the shoppers to choose your brand over others, as you have better options available. You can launch seasonal packaging, flavors in food items, or some personalized solutions. As a service company, offering special service packages only for the season will make you a hit. Amidst preparing for the best Instagram post ideas for holidays, hosting giveaways will also attract a lot of visitors. Furthermore, it will help boost awareness of your holiday offerings. Let us go over the best practices to curate a holiday giveaway.

Steps To Create A Successful Holiday Giveaway

Spread the cheer of holidays among your audience by prepping for the best giveaway by your brand.

• Pick The Giveaway Prize: The award will be the heart of the giveaway, the reason why people will love to participate. Make the most of your holiday content and Instagram marketing strategy to decide the best prize. The more exciting prize you choose, the more engagement you will receive.

• Set Clear Rules And Regulations: The key to giveaway success is setting easy entry and playing rules, and also making it clear to your audience. Ensure fairness and compliance with the rules. Set clear entry dates and deadlines, along with eligibility and other associated terms. Furthermore, buy Instagram views to bring in more participation to your giveaway.

• Promote The Giveaway: No denying holiday giveaways to increase Instagram followers work best, and therefore you need to promote the campaign the right way. Spread the word on social media platforms, partner with related brands, connect with influencers, etc. Make a robust promotion plan to bring maximum participation.

• Engage Throughout: During the giveaway, make sure you have active participation from your brand page too. Engage with your audience and keep the excitement alive. Plan for holiday-themes posts, reply to the comments, share some experiences, and more to make your audience feel the warmth and sense of inclusion.

• Announce The Winners: When the giveaway is over, announce the winner publicly and make them feel special. It not only builds trust but also showcases the credibility of your brand. Also, people will be encouraged to participate in future giveaways. Share behind-the-scenes of delivering the gift to the winner.

Conclusion

Instagram offers creative ways to promote your brand during the holiday season. You need to make the most of your holiday offerings by planning well in advance. Holiday content and proactive marketing efforts will take you a long way.

Hosting giveaways, engaging with your audience, and offering special discounts will not only boost awareness of your holiday offerings but also create a lasting impression of your brand. Start planning holiday-themed content to make your business shine. In addition to it, Instagram promotion services will help you attain the desired objectives.

FAQs

Can I leverage other platforms, too for holiday marketing?

Besides promoting your Instagram account for the holiday festivities, you can promote the campaigns on other platforms, too. Decide which platforms work best for your brand, and plan to run campaigns on them, too.

What other things do I need to keep in mind for holiday marketing?

Besides posting holiday-themed Instagram reels and stories, you need to plan for customer care. Ensure that you offer the best to your customers even during sales, and have enough resources to cater to the demands of your customers. Also, act fast on the feedback received so that the customer experience of your brand is enhanced.

Do I need to plan different themes for the different holiday seasons?

Yes, to boost awareness of your brand, you will need winning holiday marketing strategies. The same theme will become monotonous for your audience and to keep the excitement alive, you will have to plan for different themes.

Can I buy growth services for my holiday campaigns?

Yes, to give an added boost to the paid and organic reach of your brand, buying growth services is the best bet. Instagram promotion service will help your brand reach more people who share very similar interests with your current audience, thereby providing more benefits.