When’s the Best Time to Post on YouTube Shorts?
Published: September 23, 2024
When you’re trying to grow your YouTube channel using YouTube Shorts, one of the biggest questions is, when’s the best time to post on YouTube Shorts?
Getting this right can really make a difference in how many views and interactions your YouTube videos get.
But don’t worry; figuring it out isn’t as hard as it might seem.
We’ll go through some tips and facts so you can find the best time to post and boost your success on YouTube Shorts.
Table of Contents
When is the Best Time of Day to Post YouTube Shorts?
The time of day you post matters a lot when it comes to YouTube Shorts. It’s important to know when most of your audience is online on your YouTube account.
Generally, a lot of people watch videos in the evening, after they finish work or school. So, one of the best times to post is between 6 PM and 9 PM.
That doesn’t mean that’s the only good video’s publication time to post or schedule YouTube shorts.
Some creators find success posting during other parts of the day, especially during lunchtime, when people are taking a break and scrolling on their phones.
Here are some general tips for the best times of the day to schedule YouTube videos:
- Early Morning (6 AM – 9 AM): This can work if your audience is likely to check their phones right after they wake up.
- Midday (12 PM – 2 PM): People often watch videos during their lunch break.
- Evening (6 PM – 9 PM): This is when most people are relaxing after school or work, making it a great time to post.
Weekdays or Weekends: Which Works Better for YouTube Shorts?
Another question people ask is whether they should post on weekdays or weekends. Both have their pros and cons.
- Weekdays: Posting during the week can be good if your audience is mostly students or professionals who might check their phones during breaks or at the end of the day. The best times are often after work or school, which is usually in the evening.
- Weekends: More people are free on the weekends, so they might spend more time watching videos. Saturdays and Sundays are good days to post, but you’ll still want to aim for times like late morning or early afternoon, when people are relaxing.
So, weekends might give you an edge because more people have free time, so you can schedule YouTube shorts.
However, don’t completely skip weekdays, especially if you have an audience that’s active during the week.
Best Times to Post YouTube Shorts by Country
The best time to post also depends on where your viewers live.
Time zones can have a big impact on when people are watching YouTube on your YouTube account.
If most of your viewers are in the U.S., the best times would be in line with U.S. time zones.
Here’s a quick overview to schedule YouTube videos:
- United States (Eastern Time): Post between 12 PM and 9 PM, which covers lunch breaks and evening hours.
- United Kingdom (GMT): Post between 6 PM and 9 PM for evening viewership.
- Australia (AEST): Post between 6 PM and 9 PM, which is often the best time to catch the local audience after work or school.
If you have a global audience, you might want to check your YouTube analytics to see where most of your views are coming from.
This will help you adjust your posting times for the best results.
Best Time to Post YouTube Shorts by Industry
The type of video content you create also plays a role in the best time to post. If you’re making YouTube Shorts in a specific niche, the habits of your audience could be different.
For example:
- Gaming: Posting during the weekend afternoons works best because many people spend their free time gaming on weekends.
- Fitness: Early morning posts between 6 AM and 9 AM are great for fitness content, as people often look for workout inspiration before they start their day.
- Education: If you’re posting educational YouTube Shorts, try to post after school hours or in the early evening when students are done with their studies.
- Entertainment and Comedy: Generate fresh video ideas can be popular almost any time, but evening posts from 6 PM to 9 PM tend to get the most engagement.
The Worst Time to Post Your Shorts on YouTube
Just like there are great times to post, there are also times when your YouTube Shorts might not perform well.
Posting during odd hours, like in the middle of the night, can be one of the worst times to upload.
Why?
Because your audience might be asleep or not actively scrolling on their phones for video details.
In general, avoid these times to post on your YouTube account or schedule YouTube shorts:
- Late Night (10 PM – 6 AM): Most people are asleep or winding down for the night, so your video might get lost in the shuffle.
- During Work or School Hours (9 AM – 3 PM): Posting during these hours can mean fewer people are available to watch your content. Exceptions to this could be lunch breaks, but in general, people are busier during these times to watch a YouTube channel.
How to Find Your Own Best Time to Post on YouTube?
Even though we’ve covered some general tips, the best way to figure out when’s the best time to post on YouTube Shorts is to look at your own data.
YouTube has a helpful tool called YouTube Analytics, which can show you when your audience is most active.
Here’s how to use it to schedule YouTube shorts:
- Go to YouTube Studio: This is where you’ll find all the important data about your YouTube channel.
- Check Audience Tab: Under this tab, you’ll see when your viewers are on YouTube the most. This is based on your specific audience, so it’s more accurate than guessing.
- Experiment: Try posting at different times and days to see which works best. Track your performance over time to spot any patterns.
- Adjust: Once you find your sweet spot, stick to a consistent posting schedule.
Comparison Table: Best vs. Worst Times to Post YouTube Videos on Your YouTube Channel
| Time to Post | Best | Worst |
| Early Morning (6 AM – 9 AM) | Great for fitness or inspirational content | Too early for entertainment and comedy |
| Lunchtime (12 PM – 2 PM) | Good for educational or short news clips | Not great for long-form content |
| Evening (6 PM – 9 PM) | Perfect for most content types | Too late for work-related or educational videos |
| Late Night (10 PM – 6 AM) | None | Worst time, audience is likely sleeping |
Conclusion
So, when’s the best time to post on YouTube Shorts?
It really depends on your audience, their location, and what type of content you’re posting for video details.
In general, aim for evening posts, between 6 PM and 9 PM and schedule videos, but make sure to experiment and check your YouTube analytics to find the perfect time for your own YouTube channel.
Following these tips can help you get more views, likes, and engagement on your YouTube Shorts.
By keeping track of your data, experimenting, and adjusting as needed, you can make sure your content reaches your audience at the best possible time for scheduling YouTube videos.
Frequently Asked Questions
Can I schedule a short video on YouTube?
Can you schedule YouTube Shorts just like you would for any other video immediately?
When you upload your video, you can set a specific time and date for it to go live.
It’s a good idea to schedule YouTube Shorts so they post at the time your audience is most active.
This way, you don’t have to be online to manually post it to schedule videos.
Does scheduling YouTube Shorts affect views?
Not really. Scheduling YouTube Shorts doesn’t directly affect your views and your YouTube account.
The key is to post when your audience is most active, and scheduling YouTube shorts just helps you do that more efficiently.
If you post a YouTube Short at a good time, whether it’s a scheduled video or posted manually, it should perform well.
The important thing is hitting those peak hours for your viewers on the YouTube platform for video scheduling.
Can you advance YouTube Shorts?
If you mean can you promote YouTube Shorts ahead of time or give them a boost, not really in the same way you can with longer videos.
But you can create buzz by sharing the link to your upcoming YouTube Short on other platforms or mentioning it in your long-form video content.
Also, using catchy thumbnails and titles helps grab attention once the YouTube Short goes live.
What is the app that schedules YouTube Shorts?
You can schedule YouTube Shorts directly through YouTube Studio on the desktop site or the YouTube Studio mobile app.
You don’t need a separate app just to schedule YouTube Shorts.
However, if you’re looking for third-party tools that help with scheduling across multiple platforms, TubeBuddy and Hootsuite are popular options.
Remember that the YouTube Studio app is usually the easiest way to use.
