If you’ve been wondering how to get sponsored on TikTok, it’s actually something a lot of creators are working toward.
TikTok has become one of the biggest social media platforms for people to get noticed, and brands are always on the lookout for influencers to promote their products.
The key is knowing how to stand out and what steps to take to attract sponsors.
Let’s dive into what you can do to improve your chances.
Table of Contents
How to Get Sponsored on TikTok
Let’s take a look at the best methods to learn how to get sponsored on TikTok.
1. Start by Building a Following
To get sponsored, brands want to see that you already have an audience that listens to you.
You don’t need millions of followers, but you do need enough people who care about what you’re posting.
That’s where SidesMedia can help.
We understand that getting noticed on TikTok can be tough when you’re just starting, so we offer services where you can purchase TikTok followers.
By boosting your follower count, your videos can go viral faster, which makes brands more likely to want to sponsor you.
We’ve seen that having a higher follower count gives creators an edge, making it easier for them to get on a brand’s radar.
2. Be Active and Consistent
If you post one video every couple of weeks, brands won’t take you seriously.
They want to work with creators who are committed to TikTok and regularly engage with their audience.
Posting branded content shows that you’re serious, and it keeps your audience engaged, which is what brands care about.
Here’s what you can do:
- Post 3-5 times a week, even brand deals.
- Stick to an organic content theme so people know what to expect from you.
- Engage with comments and reply to DMs to build stronger relationships with your followers.
The more active and consistent you are, the more likely it is that a personal brand will notice you and want to work with you.
3. Find Your Niche
Not every brand is looking for influencers who post about everything. Most TikTok brand deals want to partner with people who fit their audience.
So, finding your niche is super important. If you try to be everything to everyone, you’ll just get lost in the crowd.
Focus on what you love or are really good at.
Whether it’s beauty, gaming, food, or fitness, sticking to one niche helps you attract the right audience, and eventually, the right TikTok sponsorships.
Niches You Could Try:
- Fashion
- Tech
- DIY or crafts
- Comedy and memes
- Educational content
By narrowing down your niche, you’ll attract followers who are genuinely interested in what you’re sharing.
That’s exactly what TikTok brand deals are looking for.
4. Optimize Your Profile
Your profile is the first thing a brand will look at when they’re thinking about sponsoring you. You need to make sure it’s professional and shows off your personality.
Use a good profile picture and write a bio that’s clear and to the point for your TikTok users.
Tips for an effective TikTok bio so you can blow up on TikTok:
- Mention what your content is about (e.g., “I make funny TikTok videos about gaming.”)
- Include your business email for sponsorship inquiries.
- Link to your other social media platforms if possible.
A good profile helps brands know what you’re all about and makes it easier for them to decide if you’re a good fit for their product.
5. Make High-Quality Content
It’s no secret that people are more likely to watch and engage with high-quality content.
This doesn’t mean you need the most expensive camera, but your TikTok videos should be clear, well-edited, and interesting.
If you create videos that look sloppy, brands might think you won’t do a good job promoting their products.
Some ways to improve your content:
- Good lighting: Natural light works great, but a ring light can also help.
- Clear audio: Make sure your voice or the sound in your videos is easy to hear.
- Strong editing: Use TikTok’s editing tools or external apps to clean up your videos.
6. Interact With Brands
One of the easiest ways to get noticed by a brand is to interact with them. Follow the brands you like, tag them in your sponsored posts, and use their products in your videos.
Even if they don’t reach out to you right away, they might keep an eye on you if they see you’re a fan of their brand.
You could also reach out to brands directly. Send a professional message or email, showing them how you could be a good fit for their product.
Include your follower count, engagement stats, and why you want to work with them.
7. Use Hashtags and Trends
Hashtags are a great way to get your content in front of more people. By using popular hashtags, you increase the chance of your videos getting seen by brands.
Just make sure the hashtags are relevant to your niche and content.
Also, keep an eye on trending challenges and sounds on TikTok.
Participating in trends can give you more exposure, which increases the likelihood of getting sponsored.
8. TikTok Creator Marketplace
Once you have around 100,000 followers, you can join the Creator Marketplace. This is where brands go to find influencers to work with.
By signing up, you can get your profile in front of brands that are specifically looking for creators to sponsor.
If you’re serious about getting sponsored, the TikTok Creator Marketplace is a good place to start once you’ve grown your TikTok account.
9. Stay Authentic
One of the most important things you can do when trying to get sponsored is to be authentic.
Brands want to work with creators who are genuine and have built trust with their audience.
If you’re just posting videos to get free stuff or money, your followers will notice, and so will brands.
When you’re reaching out to brands or creating sponsored content, stay true to yourself and your style.
That way, you’ll not only attract more followers, but brands will also want to work with you long-term.
10. Collaborate With Other Creators
Another great way to get noticed by brands is to collaborate with other TikTok creators, especially those who are already working with TikTok sponsors.
By teaming up with TikTok influencers in your niche, you’ll not only gain access to their audience but also increase your visibility to potential TikTok sponsors.
Brands like seeing creators who are connected within the community and can tap into multiple audiences.
Here’s how to start:
- Reach out to creators with a similar follower count.
- Suggest content ideas that benefit both of you.
- Share each other’s content to build engagement.
Collaborations can open up new opportunities and make your profile more attractive to brands looking for TikTok influencers to sponsor your TikTok account.
Getting Sponsored on TikTok vs. Instagram
| Feature | TikTok Sponsorships | Instagram Sponsorship |
| Follower Count | Can sponsor with fewer followers | Requires more followers |
| Content Type | Short, entertaining videos | Photos and stories |
| Growth Potential | Fast and viral growth | Slower, steady growth |
| Audience Engagement | Higher due to short videos | Varies depending on niche |
| Access to Creator Marketplace | Yes (after 100k followers) | Yes (after 10k followers) |
Avoid These Mistakes
When trying to get sponsored, there are a few things you should avoid:
- Buying fake followers: Brands can tell if your followers are fake, and it will hurt your chances of getting sponsored.
- Posting low-quality content: Poor video or audio quality can turn brands off.
- Being inconsistent: If you disappear for weeks at a time, brands won’t want to partner with you.
- Ignoring your audience: Followers who feel ignored might stop engaging with your content, making you less appealing to TikTok sponsorship.
Final Thoughts
Learning how to get sponsored on TikTok takes time and effort, but it’s totally possible if you know what steps to take.
By building your audience, posting consistently, and staying true to yourself, you can catch the attention of brands and start working with them.
Don’t forget, you can also buy followers through SidesMedia to help you go viral faster, making it easier for brands to notice you.
If you’re patient and put in the work, you’ll eventually land those brand deals. That’s how you get sponsored on TikTok!
Frequently Asked Questions
How much do sponsors pay on TikTok?
The amount sponsors pay on a TikTok channel can vary depending on your follower count, engagement rate, and the type of content you create.
Typically, influencers with around 10,000 to 50,000 followers might earn anywhere from $100 to $500 per sponsored post.
For those with a larger following (100,000+), you can expect payments to range from $1,000 to $10,000 per post.
The more influence you have, the more you can charge, especially if your followers are highly engaged with your content.
How do you become a paid influencer on TikTok?
Becoming a paid influencer on TikTok starts with growing your audience and consistently creating engaging content.
Here’s how you can get started:
- Build a following by posting regularly and engaging with your audience.
- Find your niche and stick to it, so brands know what kind of content to expect from you.
- Create organic content and high-quality videos with good lighting, sound, and editing.
- Interact with brands by tagging them in your sponsored posts or reaching out directly.
- Once you have a decent following, join the TikTok Creator Marketplace or reach out to brands for collaborations.
Who does TikTok sponsor?
TikTok doesn’t directly sponsor individual creators. However, brands and companies sponsor creators on TikTok.
These can range from small businesses to large companies looking for influencers to promote their products or services.
Creators who are active in specific niches, such as beauty, fitness, fashion, or gaming, are more likely to attract TikTok sponsorship.
TikTok does offer a Creator Fund, which pays creators based on their video views and engagement, but that’s separate from TikTok sponsorships.
How do I sponsor my post on TikTok?
If you want to promote your own TikTok post, you can use TikTok’s Promote feature.
This allows you to turn one of your posts into an ad, boosting its visibility to more people.
Here’s how you can TikTok sponsorship your post:
- Go to the video you want to promote.
- Tap the three dots and select Promote.
- Choose your goal (more views, website visits, or followers).
- Set your budget and duration for the promotion.
- Click Start Promotion and let TikTok work its magic to boost your post’s visibility.
This is a great way to increase engagement, gain followers, and get noticed by potential TikTok sponsorships.
