How To Use Pinterest For E-Commerce?

Struggling with your dream to make your brand popular through Facebook or Instagram? Think of Pinterest for e-commerce, then. Most of the top brands do not prioritize Pinterest as a marketing channel for E-Commerce Businesses.

This makes the platform so relevant for aspiring e-commerce businesses if they buy Pinterest followers along with other organic measures of marketing. Pinterest has taken many feet forward from just being a site for viewing pictures. It now attracts businesses to set up Pinterest e-commerce products and sell them through direct links. Let’s take a note on how you can do that.

Guide To Use Pinterest For E-commerce

Now before actually using the platform for establishing or boosting your e-commerce through it, you must go through the basics. Here is a thorough guide on how to use Pinterest for online stores;

• Start by Creating your Business Account

Before you buy Pinterest saves, reactions, and likes or engage in organic modes of promoting your brand. The first step for this is to create your Pinterest business account. Note: You can connect to only one website with your Pinterest account. The process is quite easy with the usual information of your business such as name, contact details, logo, and web address. By opening your business account, you will get access to Pinterest Analytics and ads

• Identify your Goals from Pinterest

It is extremely important to have your Pinterest e-commerce strategy before you actually start. Just like any other marketing strategy, your Pinterest strategy will also be regulated by your pre-set goals. Therefore, you will need to think first about what you want from Pinterest, whether you want to widen your brand awareness or your sales rates. These pre-set goals will help you grab opportunities like to buy Pinterest likes for engagement.

• Create Outstanding Pins

Among Pinterest e-commerce tips, using and utilizing its pins are the most important. The platform is getting very crowded with visuals, demanding more catchy ways of using those pins. Your pins need to be aesthetically pleasing to the eyes of the beholder. A 2.3 aspect ratio will be great for maintaining the picture quality, while for those unique, eye-catching captions for your products, Pinterest offers 100 characters.

• Build your Boards

Another Pinterest for E-Commerce basics tip is to organize your board side by side as you start pinning. Join group boards on pinterest to sort your products into different categories. For instance, if you are selling customized cakes through Pinterest, create individual boards for birthday cakes, anniversary cakes, or even divorce cakes. Creating boards will make navigation easier for your viewers.

• Optimize Those Pins

For effective E-commerce Pinterest marketing, you will have to optimize your pins according to the SEO dynamics of Pinterest. You can research relevant keywords through Google AdWords, or use Pinterest’s guided search and Pinterest Ad targeting. Looking at the keyword structure in the search section or checking the highly convertible pin posts of your competitor brand will also give you an understanding of which keywords to use, and what to drop.

• Be Consistent on Posting

These are the most obvious but most important Pinterest tips and tricks for e-commerce. To succeed in any objective especially in the highly competitive e-commerce field through Pinterest, there is no skip from being punctually consistent. Therefore, make your pinning schedule and always try to stick to it. Buy Pinterest reactions to get consistent backup to your posts in terms of engagement.

Why Use Pinterest For E-commerce?

There are specific benefits to using Pinterest features for e-commerce business. You can drive sales with Pinterest e-commerce by carefully marketing your products here. You can buy Pinterest Re-pins and other social media advertising strategies to improve your brand image. Let’s discover what else you can get by creating your Pinterest e-commerce page;

• Allows You to Do Omnichannel Marketing

Pinterest marketing for e-commerce differs entirely from other e-commerce and even social media sites. Popular e-commerce sites are over-saturated with brands providing the same products, whereas sticking on top of the feeds in social media is another struggle. But on Pinterest, you can showcase your unique products with aesthetic grandeur to raise interest among viewers to purchase them. Moreover, the self-life of your content is higher than other social media sites, supporting your omnichannel marketing.

• Supports Brands to Stand Out

New Pinterest e-commerce trends are getting more supportive of brands with considerable market reputations. The platform has invested heavily to make itself more ecommerce-friendly. Now, you can get a verified merchant tag to reinforce your brand’s credibility in front of the viewers. Moreover, the platform offers you Pinterest Analytics, using which you can track your marketing efforts and constantly modify them.

• Helps Businesses Getting the Image Search Capacity

What makes Pinterest stand apart is its unique image search capacity. There has been a significant rise in visual searches, which has made Pinterest more important for e-commerce brands than ever before. Using the Pinterest Lens feature in the Pinterest app users can easily perform visual searches similar to Google Lens. This creates an opportunity for E-Commerce brands to get the early benefits from optimizing for visual searches.

• Guides You to Get a Highly Conversable Audience

People who use Pinterest are highly convertible. This is because they often take inspiration from Pinterest while purchasing a product and then buy similar products from other e-commerce sites. But through using Pinterest e-commerce features such as shoppable pins, you can directly give them the opportunity to purchase those products. You can even buy Pinterest board followers to attain greater visibility and conversions.

Conclusion

Pinterest, therefore, provides quite a wonderful opportunity for fresh e-commerce businesses to make direct sales and develop their brand reputation on the go. So, make your Pinterest business profile and start using Pinterest to boost sales. You can also get help from a reputable Pinterest Promotion Services provider to help you get more followers on Pinterest. They will not only provide you with desired likes, saves, followers, and their reactions but also some key insider tips to prosper.

FAQs

• How can I set up Pinterest e-commerce for my store?

To set up Pinterest e-commerce for your online store, you will first have to create your business account. Thereby, you will link your product catalog with Pinterest to create shoppable pins to link to your website.

• What features of Pinterest help e-commerce?

Pinterest offers several features that directly increase the visibility for E-Commerce businesses. It has shoppable Pins, specific Product Pins, and Shop the Look features using which consumers can directly purchase products from your website after seeing them on Pinterest.

• How does Pinterest’s e-commerce marketing differ from others?

There is greater potential of Pinterest for your e-commerce brand than any other social media platform. This is because your posts here enjoy greater self-life. You can also use it to target users based on their interests through HD visuals.

• Can I use Pinterest for e-commerce advertising?

Yes, you can use Pinterest e-commerce advertising tools to promote your e-commerce brand. Its Promoted Pin feature allows you to target your niche-specific audience to showcase your products and increase your sales through direct conversions.

• How does Pinterest conversion for e-commerce work?

Pinterest conversion for e-commerce occurs when the viewers of the platform interact with your targeted pins to make a purchase of their favorite product. But to increase conversions, make sure the pins are appealing, relevant, and well-connected to your e-store.