Published: September 17, 2024
Spotify is one of the world’s most popular music streaming social media platforms, and millions of artists are trying to get noticed on it.
If you’re wondering how to go viral on Spotify, the answer involves more than just uploading a song.
It requires a well-thought-out strategy that combines promotion, audience engagement, and an understanding how Spotify works.
Whether you’re an aspiring musician or a seasoned artist, these 12 tips will help you increase your chances of going viral on Spotify.
One of the fastest ways to go viral on Spotify is by getting more listeners quickly.
At SidesMedia, we offer a service that can help with that.
We provide real Spotify listeners who can give your song the initial push it needs to start gaining momentum.
By boosting your listener count early on, you improve your chances of getting picked up by Spotify’s algorithms, which in turn exposes your music to even more listeners.
Our service is safe, reliable, and trusted by many artists looking to make their mark.
If you want to give your song the best shot at going viral, consider using our service at SidesMedia for music marketing.
Let’s be real; no promotion will help if your music doesn’t stand out.
Your song should be high-quality, well-produced, and memorable. People are drawn to songs that make them feel something, whether it’s joy, nostalgia, or excitement.
Unique music is more likely to be shared, added to playlists, and talked about.
So, take the time to refine your sound, work on your lyrics, and make sure your music is polished before you release it.
Think of your Spotify profile as your online resume.
A well-optimized profile can help you attract more listeners.
Make sure you have a high-quality profile picture, a compelling bio, and links to your social media and website.
Use your bio to tell your story: why do you make music?
What inspires you?
People are more likely to connect with you and your music if they feel like they know who you are.
Also, consider adding a Spotify Canvas (the 8-second music video loop) to your tracks to make your profile visually appealing and interactive for music marketing.
Releasing music consistently is one of the best ways to stay relevant and keep your listeners engaged.
When you release music regularly, you’re more likely to be featured in Spotify’s algorithmic playlists, such as Discover Weekly and Release Radar.
These playlists are powerful tools for getting more exposure. Create a release schedule and stick to it.
Whether it’s a single every month or an EP every quarter, consistency can help you build momentum and increase your chances of going viral.
Social media is a powerful tool for promoting your music. Share your Spotify links on social media platforms like Instagram, Twitter, TikTok, and Facebook.
But don’t just post a link and walk away; create engaging content that makes people want to click and listen.
For example, use Instagram Stories to show behind-the-scenes moments of your music-making process or create a TikTok challenge around your song.
The more people engage with your posts, the more likely they are to check out your music on Spotify.
Collaboration is a great way to introduce your music to new audiences.
When you collaborate with another artist, you gain exposure to their fan base, and they gain exposure to yours.
It’s a win-win situation.
Look for artists whose music complements yours, and reach out to them for potential collaboration on your music genre.
You can create a new song together, remix each other’s tracks, or even create a joint playlist.
The more creative you get with your collaborations, the more likely your music will spread.
Playlists are the bread and butter of Spotify. There are three types of collaborative playlists on Spotify: editorial, algorithmic, and user-generated.
Getting on an editorial Spotify playlist curated by Spotify’s team can skyrocket your song’s popularity.
Algorithmic playlists, like Discover Weekly and Release Radar, are personalized for each user and can also give you a big boost.
User-generated playlists, especially those created by influencers or tastemakers, can help you reach a targeted audience.
To get on these playlists, consider contacting curators, using your own playlist submission tools, or building relationships with independent Spotify playlist curators.
Encouraging your fans to create playlists that feature your music industry is another organic way to gain traction on Spotify.
You can even host a contest where a few lucky fans create themed playlists featuring your song for a chance to win a prize, like exclusive merch or concert tickets.
The more playlists your music industry is added to, the more likely it will catch the attention of Spotify’s algorithm and, ultimately, go viral for Spotify users.
Being active and responsive with your fans can make a big difference.
When you reply to comments, create share-worthy content, and make your audience feel appreciated, they’re more likely to support you.
Engaged fans are more likely to add your songs to their playlists, share them with friends, and spread the word.
Consider doing Q&A sessions, shoutouts, or exclusive live streams to keep your fans engaged and excited about your music.
Spotify isn’t the only way to get your music out there.
There are many independent curators with popular playlists who are always on the lookout for fresh music.
Research which playlists align with your music style, and reach out to these curators. Some may charge a fee, but a well-placed song on a popular playlist can be worth the investment.
Just make sure you’re dealing with reputable curators.
Spotify Canvas lets you add a short looping music video to your songs.
This feature can make your music more visually engaging and encourage listeners to share your songs on social media.
Also, use Spotify Stories to share personal messages, shoutouts, or teasers about upcoming releases.
These tools make your Spotify page more dynamic and help build a personal connection with your listeners.
Your Spotify for Artists dashboard is a goldmine of data.
It shows you where your listeners are from, which songs are getting the most plays, and which own playlists are adding your music.
This data can help you refine your strategy. If you notice a particular city where your song is trending, consider targeting that area with social media ads or planning a live show.
Use this information to understand what’s working and double down on those strategies.
Promotion Method | Cost | Time to Results | Reach Potential | Control Over Audience |
Organic Social Media Promotion | Free | Slow to Moderate | Limited to Followers | High |
Spotify Editorial Playlist Submission | Free | Fast (if accepted) | Very High | Low |
Independent Playlist Curator Outreach | Free/Paid | Moderate | Targeted | Moderate |
Paid Spotify Listener Boost (SidesMedia) | Paid | Fast | High | High |
Going viral on Spotify is an incredible achievement, but what happens next?
The key is to maintain that momentum.
Continue releasing new music, engaging with your audience, and using promotional strategies that work for you.
If one of your songs goes viral, consider releasing a follow-up single or an EP to capitalize on the new audience.
Keep promoting music on social media, and explore other platforms like YouTube and TikTok to keep your name buzzing.
While these tips can significantly increase your chances of going viral, there are some pitfalls to avoid:
To answer the question, “how to go viral on Spotify,” you need more than just great music.
It requires a combination of smart strategies, consistent promotion, and audience engagement.
Don’t rely solely on luck; take actionable steps, like optimizing your Spotify profile, collaborating with other artists, and considering music promotion services like ours at SidesMedia.
Remember, going viral is just the start. The real challenge is to keep growing and sustaining your success on Spotify.
Keep pushing forward, be creative with your promotion, and stay connected with your audience; your next viral hit might just be around the corner.
To get noticed on Spotify, you need a combination of great music, optimized profiles, and smart promotion.
At SidesMedia, we provide real Spotify listeners to give your tracks the boost they need.
Our service helps increase your song’s visibility, making it more likely to be added to popular playlists and attract more organic listeners.
Combine this with engaging with fans and submitting to playlists, and you’re on your way to getting noticed.
Reaching 10,000 listeners is easier with a solid strategy. Start by using SidesMedia to buy real Spotify plays to kickstart your growth.
Promote your music on social media, collaborate with other artists, and submit to playlists.
Our service gives your song the initial traction needed to draw in more organic listeners, helping you reach 10,000 faster.
A song goes viral on Spotify when it rapidly gains plays and gets added to multiple playlists.
At SidesMedia, we help you achieve this by providing real Spotify listeners to jumpstart your song’s growth.
This boosts your visibility and increases the chances of your track appearing on Spotify’s “Viral 50” chart, where more listeners will discover it.
To make your song go viral, you need a mix of engaging music and effective promotion. Use SidesMedia to purchase Spotify saves and create an initial buzz around your track.
Pair this with social media promotion, fan engagement, and playlist submissions. Our service helps you get the attention needed to start a viral trend on Spotify.
Want to grow your social media faster?