Struggling to figure out what to post on Instagram? You’re not alone! It can get intimidating when you need to create content that’ll reel your audience in and engage them with your words.
Here’s the good news, this blog is loaded with really easy and interactive Instagram post ideas you can use to keep your Instagram page captivating. Plus, if you’re looking to boost your Instagram presence even further, Instagram promotion services can help you take your page to the next level!
Instagram Post Ideas To Boost Your Engagement
Keep your posting consistent on your Instagram account with these 17 creative Instagram post ideas.
Idea 1: Giveaways & Contests
One of the best ways to get eyeballs on Instagram is to host a giveaway or contest. If you want to implement this strategy successfully, keep your reward relevant to the interest of your audience. So, if you are a beauty brand, create a bundle of your best-selling products.
Post the contest rules clearly in your post (likes, tag friends, shares, your content, etc.) and also mention the result announcement date. To further increase the reach, incorporate relevant hashtags in your post.
Idea 2: Product Features
Instagram is an ideal platform to showcase your products. Highlight their qualities, benefits, or unique features. Use quality photos and videos to make your posts visually engaging.
For example, Starbucks often promotes a lineup of seasonal drinks with creative photography. But make sure to have a good balance of promotional posts and other content types, as only promotional posts can make your account too pushy for your followers. If you’re looking to boost your visibility, buy Instagram followers to help grow your presence more effectively.
Idea 3: User-Generated Content (UGC)
Share your community’s user-generated content as it is real and relatable and is more likely to resonate with your audience.
For example, on Airbnb’s own Instagram, most of the content is provided by customers who are staying in their locations. So when your customers tag you in your posts or share their stories, re-post them to increase your engagement.
Idea 4: Collaborations With Celebrity & Influencer
Think about working with influencers or celebrities to give your brand more credibility and reach. For example, McDonald’s collaborated with rapper Travis Scott and launched limited edition meals, witnessing crazy sales. Such collaborations are very beneficial for brands to increase sales and get wider reach.
Idea 5: Cause-Related Marketing/CSR
Sharing your social or environmental efforts can help you build trust and emotional connection with your audience. For example, Koala Mattresses promoted its involvement in saving Australian koalas, which adds to its brand’s sustainable credentials.
Idea 6: Holidays And Events
Take advantage of the fun and energy of holidays and special events by creating festive and seasonal content. If you want to step outside of the big holidays like Christmas, figure out what International Coffee Day or Margarita Day is. In addition, use hashtags to target your posts to the event and boost visibility.
For instance, as a food brand, you can post different coffee recipes on International Coffee Day.
Idea 7: Popular Hashtags
Taking advantage of trending hashtags in addition to niche-specific ones will help your posts reach even more eyes. Pair up trending hashtags in your niche industry or generic trending hashtags with your brand-specific ones.
For example, sharing a dose of nostalgic content under, say, #ThrowBackThursday can boost engagement levels while making your brand a bit more relatable.
Idea 8: DIY Ideas
DIY and how-to content with Instagram will always be a winner. Use how-tos or tutorials to educate others on your area of expertise.
For example, 5-Minute Crafts posts simple, easy and quick DIY projects that don’t need professional equipment or help and these simple, real videos work real wonders.
Idea 9: Quotes
Inspirational or humorous quotes that are related to your brand and to which your audiences can relate can make good posts for your Instagram page, giving you more engagement. Club them with impressive quote graphics that resonate with your brand’s personality for more appeal.
Death Wish Coffee, for example, posts edgy and funny quotes that resonate with their audience’s sense of humor.
Idea 10: Stats And Numbers
If you are using statistics and numbers to tell the story, it can make your content more interesting and informative. Top these numbers with a caption that can provide the audiences with a reason why this data is significant.
HubSpot is a great example of this, as they often share these industry statistics paired with a few actionable tips to help their readers make sense of that information in an actionable way to create informative yet immersive content.
Idea 11: Offers And Promotions
Get creative to sell or advertise a special offer. Starting from attention-grabbing visuals to succinct calls to action. You can also use the “Swipe Up” feature on Stories to lead the audience to your website to get additional footfall on your website leading to more sales.
Idea 12: Throwback Posts
That feeling of nostalgia is unrivaled, and what can trigger it like no other is a throwback post.
Share a Throwback Thursday (or Flashback Friday) to remind people of old photos, videos or milestones that demonstrate the evolution of your brand. This is something many airlines like Qantas do by sharing highlights from their archives.
Idea 13: Recipes
There are many shiny food dishes on Instagram. Post recipes or cooking tips featuring your products. Vegemite, for instance, showcased a Vegemite Scrolls recipe to push their signature spread.
But even if food is not at the center of your brand, think of ways to make themed recipes around a holiday or event.
Idea 14: Broadcast LIVE Videos
One great way to engage with your audience is through live, real-time videos. Run educational events, like how-to videos or product demos, to keep viewers engaged with the content and answer their questions live. It is more relational-based conversation and engaging. If you’re looking to buy Instagram views, this strategy can be a great way to attract more attention and build your online presence.
Idea 15: Add Product Teasers
Create buzz for new products or services with teaser posts. Use Stories and posts to reveal clues, teasers or countdowns. These posts have great potential in building anticipation and keeping people on their toes.
Idea 16: Add Some Behind-The-Scenes Pictures
Give your followers a behind-the-scenes look at your brand. This helps you develop trust and further strengthen your relations with your audiences. From a sneak peek at a project to a regular day in your office, such posts help your brand build strong relations with your audiences by looking more approachable to them.
Idea 17: Go Viral With Trending Topics
Memes and new trends spread like fire on Instagram, making the posts easily viral. That is why many brands incorporate these trends in their social media strategy to achieve enhanced and faster visibility. There’s nothing more entertaining than viral content with funny Instagram captions for creative marketing teams. If you’re looking to boost your content’s visibility even further, you might consider buy Instagram likes, which can help amplify your reach and engagement.
Conclusion
A strategic Instagram post-scheduling can help you increase your engagement and reach. The main thing that you need to remember is authenticity and maintaining your brand’s voice.
So, give these best Instagram post ideas for high engagement a try, and build strong relationships with your audiences by creating content that adds value and drives conversations. Happy posting!
FAQs
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What Instagram Posts Work Best for Engagement?
The more interesting your posts are, the more engagement they can bring to your content. For example, giveaways, contests, and polls can greatly increase engagement. Apart from this, user-generated posts, behind-the-scenes content or cause-related marketing also perform well because of their ability to connect you to your audience.
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How often do I post on Instagram and engage the audience?
You have to be consistent in posting to build a stronger community. Posting 3-5 posts a week is good enough, but your focus should be on quality over quantity.
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How could small businesses make use of Instagram on a small budget?
Include more user-generated content , which is a favorable option for small enterprises. You can also use behind-the-scenes posts and engaging DIYs or how-to videos, as they require minimal to no resources. Collaborating with micro-influencers and utilizing trending hashtags are additional cost-effective strategies for expanding reach.
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Do hashtags play a significant role in Instagram posts?
Yes, hashtags are important for discoverability on Instagram. Keep adding trending hashtags, niche hashtags, and your brand hashtags. Using popular hashtags can attract a wider audience, while niche tags allow you to hone in on specific followers who will help your brand.
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How can I sell products on Instagram without being too pushy?
Instead of selling, focus on creatively demonstrating the benefits of your product. Have product teasers, customer reviews, and engaging content such as recipes or tutorials using your product. The key is to introduce the product’s benefits organically and not force sell the products.
