Can you use hashtags on Pinterest? Many users wonder if hashtags play a role on the platform like they do on other social networks. 

While Instagram and Twitter rely heavily on hashtags for content discovery and organization, Pinterest handles them a bit differently.

So, can you use hashtags on the Pinterest app, and how effective are they in helping your content reach a wider audience? 

Let’s dive into how hashtags works on Pinterest, when to use them, and whether they can truly enhance your content strategy.

What Are Hashtags on Pinterest?

Pinterest Hashtags work like other social media platforms in that they’re clickable and group content together. 

But unlike other social networks Pinterest is a visual search engine and users find content in other ways.

When you add relevant hashtags to your Pin descriptions they act like extra tools to help your Pin show up in searches. 

But here’s the key difference: hashtags on Pinterest don’t play as big a role as they do on Instagram or Twitter.

Most Pinterest users are finding content in other ways so hashtags aren’t the main way to get noticed.

In simpler terms hashtags on Pinterest are more of a bonus than a necessity.

Does Pinterest Support Hashtags?

Yes Pinterest supports hashtags but their role is less central than on Instagram or Twitter. 

On Pinterest hashtags are clickable and can categorize content by topic so users can find Pins related to specific topics.

When you click on a hashtag in a Pin’s description, it brings up a feed of other Pins that use the same tag. However, the Pinterest algorithm plays a bigger role in how content is discovered.

But hashtags aren’t the main way users find content on Pinterest. Most users search using phrases or descriptions and the platform is a visual search engine not a hashtag driven network.

That said Pinterest hashtags can still give your content a small boost especially if you’re posting new or trending content. They’re a useful tool but not essential for success on the platform.

If you’re using hashtags on Pinterest, the question arises: how many hashtags should you use? It’s recommended to include 3 to 8 relevant Pinterest hashtags at the end of your Pin description.

Pinterest allows up to 20 hashtags per Pin, but using too many can appear spammy and cluttered. 

Keeping it simple with a handful of relevant hashtags can enhance visibility without overwhelming your post.

Are Hashtags Still Relevant?

Hashtags on Pinterest are now optional. There was a big push to use them to get visibility but they’re not as important for traffic or engagement anymore. 

Hashtags will give new content a small bump by putting it in specific hashtag searches for a short time but they’re not a key driver of growth.

That said, they’re not entirely useless. Used strategically they can still help get your Pins seen. 

But if you’re short on time it’s better to focus on other parts of your Pinterest strategy like creating high quality visuals and engaging descriptions which have a longer lasting impact.

The Most Effective Situations and Times to Use Hashtags on Pinterest

Hashtags are a useful tool on Pinterest, but knowing when and how to use them is key to maximizing their impact. 

Here are the best situations to include hashtags:

1. New Pins: Hashtags give new Pins a temporary visibility boost. When you post a new Pin, hashtags will show up in the hashtag feed for a short time.
2. Seasonal Content: Hashtags work best when they’re seasonal or trending. For example during the holidays #ChristmasDIY or #HolidayRecipes will show up when people are looking for ideas around those topics.
3. Branded Hashtags: If you’re a business or brand, branded hashtag are helpful. A unique hashtag like #YourBrandName will group your content together and encourage user generated content from your audience.

How to Use Hashtags on Pinterest

Hashtags aren’t as important on Pinterest, but if you do use them, here are some tips to use hashtags effectively:

1. Keep it Simple 3 to 8 Hashtags

You can use up to 20 hashtags per Pin but using too many can look cluttered and spammy. A good rule of thumb is to use 3–8 hashtags per Pin.

2. Add Hashtags at the End

When using hashtags add them at the end of your Pin descriptions. This way they don’t distract from the main content but still give your Pin a little extra visibility.

3. Choose Relevant Hashtags

The hashtags you use should always be relevant to the content of your Pin. Using irrelevant hashtags or overly generic ones can make your Pin look spammy or off-topic, reducing its chances of being noticed.

Stick to specific hashtags that relate directly to the subject of your Pin for the best results.

4. Use Trending Hashtags

Pinterest loves trends so it’s important to research popular hashtags in your niche. Use Pinterest search bar to find trending hashtags that match your content.

For example if you’re in the fitness niche using trending hashtags like #HomeWorkout or #HealthyLiving can increase the visibility of your pins. 

But make sure these hashtags are still relevant to the content of your pins so you stay relevant while gaining visibility.

5. Avoid Overused or Generic Hashtags

Hashtags like #DIY or #Fashion is overused and overcrowded so your pin can get lost in a sea of similar content. 

Instead of using broad and niche hashtags randomly, focus on selecting more specific hashtags like #DIYWeddingDecor or #SustainableFashion that is relevant to your content.

Using these more targeted hashtags will help your pins stand out, allowing you to connect with a more engaged and interested audience. 

For an even better boost, consider opting to buy Pinterest Repins to enhance your pin’s visibility and reach.

6. Monitor and Optimize Hashtag Performance

Pinterest Analytics allows you to see which hashtags drive the most engagement. Use this to your advantage by testing different sets of hashtags and keeping track of what works.

Regularly review your Pinterest hashtag strategy so your pins stay visible to the right audience and you can optimize your reach.

7. Use Branded Hashtags for Brand Awareness

Create and use a branded hashtag like your business name or a unique slogan (#YourBrandName) to build your presence on Pinterest. 

Ask your followers to use this hashtag when sharing their experiences with your products or services.

Over time this will create a searchable database of user generated content tied to your brand and increase visibility and community around your business.

Example:
If you’re pinning a recipe for chocolate cake, your description could look like this:
“Try this chocolate cake recipe! Perfect for birthdays or any occasion. #ChocolateCake #BakingRecipes #EasyDesserts.”

This keeps it short and sweet with hashtags at the end.

The Role of Pinterest Pins

Pins are the soul of the platform. They are the images, ideas and inspiration that users share and save to their boards. 

Hashtags can help categorize content but the key to success on Pinterest is creating beautiful and engaging Pins.

High quality visuals and descriptions are key to getting your content seen. 

Hashtags will give your Pins a tiny bit of extra visibility but it’s the quality and creativity of your Pins that really make an impact on the platform.

Pinterest Hashtags are working like other social media platforms in that they’re clickable and categorize content. But Pinterest is a visual search engine and users find content differently.

Pinterest Marketing Strategy

Beyond hashtags, you need a solid strategy. Focus on these:

1. Create Beautiful Pins: Eye candy is the foundation of Pinterest.
2. Pin Regularly: Keep your audience engaged and get noticed.
3. Use Rich Pins: More info about your content makes it more clickable and valuable to users.
4. Engage With Others: Comment, like and interact.

By following these tips, you can build a successful Pinterest marketing strategy that maximizes engagement and helps you reach a larger audience.

How to Find Hashtags

Pinterest search bar is a great tool for finding trending terms. Type in a word and it will suggest related terms and hashtags that are popular right now.

1. Pinterest Trends: Pinterest Trends shows you what’s hot on the platform. It’s a good way to see what’s trending and which hashtags might work for your content.
2. Check Out Competitors: Looking at what other users in your niche are doing can help you figure out which hashtags are working for similar content. This will give you ideas for how to adjust your own strategy.

Hashtag Mistakes to Avoid

While using hashtags on Pinterest can be good, there are some common mistakes people make. Here’s what to avoid:

1. Using Too Many Hashtags Stick to 3 to 8 hashtags max. Using too many hashtags will make your Pin look like spam and will hurt its chances of being seen.
2. Using Unrelated Hashtags Only use hashtags that are directly related to your Pin. Using random or popular hashtags just for attention won’t help and could harm your reputation.
3. Ignoring Other Important Stuff Hashtags are just one part of the equation. Make sure the rest of your Pinterest hashtag strategy is in order before you focus too much on hashtags.

Should You Use Pinterest Hashtags?

Hashtags on Pinterest are completely optional. They can give a slight boost to visibility, especially for new Pins or seasonal content, but they aren’t a must-have.

 If you’re already creating quality Pins and optimizing them well, hashtags can be a useful extra tool to get more eyes on your content.

That said, don’t rely too heavily on hashtags. Pinterest’s algorithm prioritizes well-structured content in other ways. 

So, make sure your Pins are visually appealing, have engaging descriptions, and are properly categorized before you focus on hashtags.

Conclusion

Can you use hashtags on Pinterest? Yes, but they aren’t as essential as they are on other platforms like Instagram or Twitter. 

While hashtags can give your content a small visibility boost, especially for trending or seasonal Pins, they shouldn’t be the main focus of your growth strategy.

Instead, the key to success lies in creating visually appealing Pins with high-quality images and engaging descriptions. These factors matter far more in helping your content stand out and attract users

For a better way to grow your Pinterest account you can buy Pinterest followers from SidesMedia. 

They offer real followers to help you build your presence on the platform and get you in front of more people.

FAQs

Do hashtags work on Pinterest in 2024?

Yes they do, but not as much as on Instagram or Twitter. They help categorize your content and when you click on one they show you a feed of recent Pins using that hashtag.

But most people discover content in other ways so hashtags only give you a small visibility boost. Use them as a supplementary tool not the main way to get seen on Pinterest.

How do I add tags to Pins on Pinterest?

To add hashtags to your Pins on Pinterest just add them in the Pin descriptions. When writing your description, type out the hashtags at the end to keep the description focused on the main content.

Remember hashtags on Pinterest app should always be relevant to the topic of your Pin or you’ll get flagged as spam.

Hashtags can only be added to the description, not the board title or comments.

What is the maximum number of hashtags Pinterest allows on one post?

You can add hashtags up to 20 hashtags per Pin. But most experts recommend 3 to 8 hashtags to not look spammy. 

Using a lot of hashtags is unnecessary and doesn’t increase your Pin’s reach much.

Can you use hashtags on Pinterest True or False?

True. You can use hashtags on Pinterest, but they’re not as important as on other social media platforms. 

Hashtags are clickable and help users find related content but they’re just one of many tools on Pinterest where search is generally more effective at finding content.