Move over Instagram followers, there is a new sheriff in town. Instagram views have become more and more prominent and relevant to your engagement strategy, ever since Instagram introduced the ability to add videos to your Instagram feed. 

Instagram has also included some other video-related features, including the Instagram stories feature, and IGTV. Needless to say, your Instagram engagement strategy will look a little bit different at this point than it did a couple of years ago. 

While you might not put a lot of thought into your Instagram views, they are actually an inherent part of your Instagram profile doing really well, and we would argue that they are just as important as your followers. 

Yes, the first thing that you see when you visit an Instagram profile is how many followers they have, but when you click onto a video, seeing how many views that video has gotten is going to determine how much credibility you place on the entire Instagram profile.

So, if you are trying to get more exposure for your brand on Instagram, then you need to start taking Instagram views pretty seriously. This is especially relevant if you are someone who makes a lot of video content, and you think that the rest of your engagement is enough. 

We are here to tell you that it’s not. We know that sometimes you can’t even see how many views you’ve gotten on those Instagram videos, but trust us when we say that it counts. 

However, as you are probably more than familiar with, getting the kind of Instagram views your content needs to do really well is harder than it looks. You might have gotten a little bit of a boost in the beginning, especially when you first started creating video content for Instagram, but now it has plateaued, and you are finding that you are struggling to get the views that you need to expand your content’s reach. 

Probably one of the biggest reasons for this is Instagram’s algorithm. Instagram isn’t shy about switching up its algorithm and developing new ways to feature people that they believe should be at the top. If you aren’t working on strategizing when it comes to your video content in terms of Instagram’s algorithm, then you are quickly going to fall behind and not do as well as your peers.

This is where buying Instagram views comes in. Yes, you could set up an Instagram ad campaign, but we all know that this isn’t going to be as fruitful as you’d like it to be. We all know that this is going to yield a little bit of engagement in the beginning, but ultimately, it’s going to result in a lot of money spent, and a lot of time wasted. 

When you buy Instagram views from a company that legitimately wants to help you, you give your profile a really good chance of being seen by more of the right people, and you get to advance your account in a way that allows you to stick within your budget.

It’s not all sunshine and rainbows though. Why? Because for every company out there that is providing its clients with legitimate views for Instagram, there are five or even 10 more companies that are taking advantage of you, and sending you spam, or fake engagement. 

What are fake Instagram views? Well, they are either designed and developed by an Instagram bot, or they are completely fake, and associated with fake Instagram profiles. When a company sends you this kind of engagement, it is going to sit on your Instagram videos for a couple of days, and make your views look really good. 

Then, it is going to quietly disappear again, without any rhyme or reason, and your engagement rate is immediately going to drop. 

Again, there are plenty of companies out there that sell their clients engagement like this, because they ultimately want to put the least amount of effort and work into their features, for the biggest amount of profit. 

They would not want to spend all day developing robust, reliable features that aren’t going to get you in trouble with Instagram, when they could just develop software that is lazy, takes shortcuts, and ultimately results in a great margin for them. 

Needless to say, you need to avoid companies that are prepared to sell their clients fake Instagram views. The other thing to consider here is that if the company is prepared to sell you fake Instagram views, they’re probably prepared to sell you fake Instagram engagement in general. 

They also probably haven’t put any effort into security when it comes to their website, so you probably shouldn’t even be spending too much time with them. 

If you are relatively new to the social media marketing industry, you probably don’t have a good gauge on what a legit company looks like, so if this is the case, read on.

The first thing that you need to do when avoiding companies that offer you Instagram views that aren’t going to help with your Instagram profile’s reputation is avoiding companies that are providing low-quality engagement. You will be able to tell that they are low-quality, because they will be able to guarantee that they can deliver your engagement to you instantly. 

Companies that are authentic and are providing their clients with a legitimate service won’t have this guarantee, because they will need a couple of days to source your Instagram views from Instagram profiles that are legit, and are genuinely going to be interested in your content. They also won’t be able to guarantee a specific number of views each time, because when things are done organically, there’s no guaranteeing that the people encouraged to check out your profile are actually going to interact with the content. 

Another thing that you need to avoid when buying Instagram views from a company is a company that is prepared to offer you engagement that has a low engagement ratio. Remember, your engagement ratio is the number of followers you have on your Instagram account, compared to how many likes, views, and comments you are getting on your content. 

If this is all out of whack, then Instagram is going to become suspicious of your account, and they are ultimately going to try and get you suspended or shut down. Companies that care about their client’s Instagram reputation are going to do everything they can to provide them with engagement that is going to boost their engagement rate, and make your Instagram profile look really good in the eyes of Instagram.

So, with these thoughts in mind, what does a legit company look like when you are trying to buy Instagram views? Well, the first thing that a legit company will cover is basic security measures on their website. 

Legit companies out there aren’t about to compromise their client’s personal information, so if they require you to fill out an accountability form before you register for anything, they are going to have ensured that their website is encrypted with things like HTTPS. 

They will also encrypt their payment gateway, so that you don’t have to pay through PayPal; instead you can just pay directly through the website.

Companies that care about their clients will also make sure that they have their pricing visible, and easy to understand. We don’t love it when companies have their pricing right on their homepage, but this is still better than nothing. 

It is better than a company that has a lot to hide and isn’t prepared to share their pricing with their clients before they have signed up for anything. 

Speaking of pricing, you also have to make sure that you find a good balance between cheap and affordable. 

We think that in this industry you pay for what you get, so you need to be prepared to pay a little bit more than bottom of the barrel, because it is going to pay off in the long run.

Another sign of a legit company is that it will be really easy for them to find people to say positive things about their features. They will have a long list of existing clients that are satisfied with their experience, and they will be more than happy to share testimony of their experience on their website.

Companies that have issues finding people to do this should be red flagged and avoided where possible. Don’t forget to buy Instagram views here at SidesMedia, and good luck!