Best Time to Post YouTube Shorts: A Complete Guide

Want to know the best time to post YouTube Shorts?

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As a social media expert, I’ve gathered the most effective tips on timing your uploads to maximize views and engagement.

Let’s dive into when you should post YouTube Shorts for the best results.

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When Is the Best Time to Post YouTube Shorts

When is the Best Time to Post on YouTube Shorts

Finding the best time to post YouTube Shorts can make a huge difference in your video’s performance. 

It’s all about understanding when your audience is most active. Based on facts and examples, let’s break down the best times.

Before diving into specific times, it’s essential to understand your audience’s behaviour. 

YouTube Analytics is a powerful tool that provides insights into when your subscribers are most active. 

By examining this data, you can tailor your posting schedule to match your audience’s habits, ensuring maximum reach and engagement.

Morning Uploads (7 AM – 9 AM)

Posting YouTube Shorts in the morning can catch viewers as they start their day. Many people check their phones right after waking up, making this a prime time for engagement. 

Studies have shown that the early morning hours are when people are most likely to check their notifications and social media updates. 

This period can give your video a good chance to be one of the first things they see, increasing the likelihood of views and interactions.

Since views can change your engagement, you should see our guide on getting instant views on YouTube and increase your likelihood of getting more views on your videos.

For example, a fitness influencer might post a quick workout routine at 7 AM. 

Viewers planning their day might incorporate this routine into their morning activities, leading to higher engagement rates.

Lunchtime Uploads (12 PM – 2 PM)

Lunchtime is another great window. People often take a break from work or school and spend some time on social media. 

Your Shorts can catch their attention during this downtime and suddenly blow up on YouTube. This time frame works well because it targets viewers who are looking for a quick, entertaining break. 

It’s an opportunity to engage with an audience that’s seeking a brief distraction from their daily routine.

A tech reviewer, for instance, could post YouTube shorts a short gadget review at 1 PM. Professionals taking a lunch break might watch the video, leading to increased views and interactions.

Evening Uploads (7 PM – 9 PM)

Evenings are popular for social media activity. After a long day, viewers are more likely to unwind by watching YouTube videos. 

This time slot can help you reach a wider audience as people are generally more relaxed and willing to spend time online. 

According to research, this period tends to see higher engagement rates because users are not rushed and can spend more time watching and interacting with content.

A cooking channel might find success by posting a quick recipe video at 8 PM. Viewers looking for dinner inspiration might find the video helpful, resulting in higher engagement.

Weekend Uploads

Weekends can also be a prime time to post YouTube Shorts. People generally have more free time on Saturdays and Sundays, which can lead to higher engagement rates. 

Consider posting YouTube shorts in the late morning or early afternoon on weekends to catch viewers who are leisurely scrolling through their feeds.

A travel vlogger, for example, could post a destination highlight video on Saturday morning. 

With viewers having more leisure time, the content could resonate well and see higher engagement.

Best Times to Post YouTube Shorts by Country

Start to Post on YouTube Shorts

Knowing the best times to post YouTube Shorts is crucial for maximizing views and engagement. 

However, the optimal times can vary significantly depending on your audience’s location. 

Let’s break down the best times to post YouTube Shorts in different countries to help you reach your audience more effectively.

Here’s a comparison table that outlines the best times to post YouTube Shorts by country:

CountryBest Times to PostAdditional Notes
United States7 AM – 9 AM, 12 PM – 2 PM, 7 PM – 9 PMMorning, lunchtime, and evening slots work well.
United Kingdom8 AM – 10 AM, 1 PM – 3 PM, 6 PM – 8 PMSimilar patterns to the US with slight adjustments.
Canada7 AM – 9 AM, 12 PM – 2 PM, 7 PM – 9 PMFollows the same trends as the US.
Australia6 AM – 8 AM, 11 AM – 1 PM, 7 PM – 9 PMEarly morning, lunchtime, and evening are best.
India8 AM – 10 AM, 1 PM – 3 PM, 6 PM – 8 PMMatches local work and break schedules.
Germany7 AM – 9 AM, 12 PM – 2 PM, 6 PM – 8 PMSimilar to other European countries.
Japan7 AM – 9 AM, 12 PM – 2 PM, 8 PM – 10 PMLate evening is also a popular time.
Brazil7 AM – 9 AM, 12 PM – 2 PM, 7 PM – 9 PMFollows similar patterns to North America.
South Africa8 AM – 10 AM, 1 PM – 3 PM, 7 PM – 9 PMAligns with local break times.

Tips for Success

Posting on YouTube Shorts

Maximizing the impact of your YouTube Shorts goes beyond just knowing the best times to post YouTube shorts. 

Here are a few tips to help you succeed and grow your channel effectively.

Utilize YouTube Analytics

One of the most powerful tools you can use is Analytics. This feature provides detailed insights into your audience’s behavior, including when they are most active on the platform. 

By understanding these patterns, you can optimize your posting schedule to reach your viewers when they are most likely to be online.

  1. Access Analytics: Start by navigating to YouTube Studio and accessing the Analytics section. Here, you can find valuable data on your audience’s demographics and activity patterns.
  2. Analyze Peak Times: Look at the Audience tab to identify when your subscribers are most active. Pay attention to the days and times when your YouTube videos get the most views and engagement.
  3. Adjust Your Schedule: Use these insights to fine-tune your upload schedule, ensuring your YouTube Shorts are posted during peak activity times for maximum visibility and interaction.

Experiment with Different Times

While general guidelines are helpful, it’s important to find what works best for your specific channel and audience. 

Don’t hesitate to experiment with different post YouTube shorts times to see which ones yield the best results.

  1. Try Various Times: Post YouTube Shorts at different times of the day and track their performance. Note which times result in higher views, likes, comments, and shares.
  2. Analyze Results: After a few weeks of experimenting, analyze the data to identify trends. This will help you determine the optimal times to post your content.
  3. Be Flexible: Remember that audience behavior can change over time. Continuously monitor your analytics and be willing to adjust your schedule as needed.

Engage with Your Audience

Engagement is a crucial aspect of building a successful YouTube channel. Interacting with your viewers not only boosts your video’s performance but also helps create a loyal community.

  1. Respond to Comments: Respond to comments on your short videos. This shows your audience that you value their feedback and encourages more interaction.
  2. Ask Questions: Encourage engagement by asking questions when posting videos or descriptions. This can prompt viewers to leave comments and start discussions.
  3. Host Live Sessions: Consider hosting live sessions to interact with your audience in real-time. This can strengthen your connection with viewers and provide valuable insights into their preferences.

Stay Updated with Trends

Keeping up with current trends and events can significantly enhance your video’s visibility and engagement. 

By aligning your content with what’s popular, you can attract more viewers and stay relevant.

  1. Monitor Social Media: Follow trending topics on social media platforms to see what people are talking about. This can give you ideas for timely and relevant content.
  2. Use Trend Tools: Utilize tools like Google Trends and YouTube’s trending page to identify popular topics. Creating content around these trends can help you reach a wider audience.
  3. Be Timely: When there’s a major event or holiday, consider creating content related to it. Timely uploads can capitalize on increased interest and search activity around these events.

Consistent Quality

Maintaining a high standard of quality for your content is essential for retaining and growing your audience. 

Viewers are more likely to return to your channel if they know they can expect engaging and valuable content.

  1. Plan Your Content: Take the time zone to plan your videos carefully. Outline your ideas and create a content calendar to ensure a steady stream of high-quality uploads.
  2. Invest in Equipment: Good equipment can significantly improve the quality of your videos. Invest in a decent camera, microphone, and lighting to enhance your production value.
  3. Edit Professionally: Editing is crucial for creating polished and engaging videos. Use YouTube video editing software to refine your content and add professional touches like transitions, effects, and captions.

Boost Your Engagement with SidesMedia

At SidesMedia, we understand the importance of these strategies. 

Our team is dedicated to helping you maximize the potential of your YouTube Shorts, ensuring your content stands out and reaches the right audience. 

We provide tailored solutions and insights to help you grow your channel effectively.

For those looking to give their YouTube channel an extra boost, you can also buy YouTube views through SidesMedia. 

By increasing your view count, you can enhance your video’s credibility and attract more organic engagement. 

Our services are designed to help you gain real views from genuine users, ensuring that your content reaches a wider audience and achieves the success it deserves.

Things to Consider Before Choosing the Best Time to Upload YouTube Shorts

Post on YouTube Shorts

Let’s take a look at some things to think about before you post YouTube shorts.

Analyzing Your Audience

While these general times are effective, it’s crucial to analyze your specific audience’s behavior. YouTube Analytics provides insights into when your subscribers are most active. 

By examining this data, you can tailor your upload schedule to match your audience’s habits, ensuring maximum reach and engagement.

YouTube likes make a big difference on your data and analytics; check out our guide on 9 simple tips to get more likes on YouTube.

Utilizing Trends and Events

Another important factor is staying aware of current trends and events. To post YouTube Shorts around trending topics can significantly boost visibility. 

For instance, if there’s a major event or holiday, timing your uploads to coincide with these moments can attract more viewers who are interested in related content.

For example, during the holiday season, a beauty influencer could post a quick makeup tutorial for holiday parties. 

This timely content can attract more viewers looking for festive makeup ideas.

Consistency is Key

Consistency in your upload schedule is just as important as timing. Regularly posting YouTube shorts in the same time zone can help build a loyal audience. 

Viewers will come to expect your videos at specific times, which can increase anticipation and engagement.

For instance, a gaming channel could upload a new game review every Friday evening. Regular viewers will look forward to the weekly content, leading to higher engagement rates.

Frequently Asked Questions

What is the best time to post Shorts on YouTube?

The best time to post YouTube Shorts can vary depending on your target audience and their activity patterns. 

However, some general time zone slots are known to yield better results due to higher overall user engagement on the platform. 

Here’s a more in-depth look at the best times to post YouTube Shorts:

  1. Morning (7 AM—9 AM): People often check their phones first thing after waking up. This period is effective because it catches your target audience while they are commuting, having breakfast, or getting ready for the day. Early morning users tend to browse their notifications and social media updates quickly. If your content is among the first they see, it has a higher chance of being watched and engaged with.
  2. Lunchtime (12 PM – 2 PM): Lunchtime aligns with breaks for many professionals and students. During this time, people are more likely to take a break from their activities and check social media for a brief distraction. Lunchtime viewers are typically looking for quick, entertaining content, making it an ideal time for YouTube Shorts.
  3. Evening (7 PM – 9 PM): Evenings are popular for social media activity as people have finished their work or school day and are relaxing. This is a prime time for consuming content because viewers have more leisure time. Evening viewers are generally more relaxed and can spend more time engaging with content, leading to higher interaction rates.
  4. Weekends: Weekends offer more flexibility and free time for viewers. Posting in the late morning or early afternoon on weekends can be particularly effective as weekend audiences are more leisurely in their browsing habits, often spending more time on social media and watching videos.

To determine the best times for your specific target audience, use Analytics. 

This tool provides insights into when your subscribers are most active, allowing you to tailor your posting schedule to maximize reach and engagement.

How often should I upload YouTube Shorts?

The frequency of uploading YouTube Shorts depends on your content strategy and your ability to maintain quality. 

Uploading daily can keep your YouTube channel or YouTube studio active and consistently in front of your target audience. 

It increases the chances of one of your videos going viral and can help build a habit of your viewers checking your channel regularly. 

However, maintaining high-quality content with a daily schedule can be challenging. If the content starts to feel repetitive or rushed, there’s a risk of burnout and diminishing returns.

Uploading multiple times a week, such as 3-5 times, strikes a balance between consistency and quality. 

This approach keeps your channel active without overwhelming you or your target audience. 

It allows you more time to create thoughtful and engaging content, which can lead to better viewer retention and higher engagement rates.

Consistency is key regardless of your chosen frequency. Establishing a regular upload schedule can help build a loyal target audience who anticipates your informative and educational content. 

It’s also important to monitor your analytics to see how different upload frequencies impact your engagement and adjust accordingly.

How to go viral on YouTube Shorts?

Going viral on YouTube Shorts involves a mix of creativity, timing, and strategic promotion. Here’s a deeper look into how you can achieve virality:

  1. Create Engaging Content: Content is king. To upload YouTube videos need to be engaging, entertaining, and valuable to the viewer. Whether it’s humor, education, or inspiration, make sure your YouTube Shorts capture attention quickly. The first few seconds are crucial in grabbing the viewer’s interest.
  2. Optimize for Mobile Viewing: YouTube Shorts are predominantly viewed on mobile devices. Ensure your content is optimized for this format. Use vertical video and make sure your visuals and text are easily readable on a small screen.
  3. Use Trending Music and Sounds: Incorporating popular music and sounds can help your YouTube Shorts catch on. YouTube’s library of licensed music can be a great resource. Keep an eye on trending audio clips and see how you can creatively incorporate them into your content.
  4. Leverage Hashtags and Titles: Use relevant hashtags and compelling titles to make your Shorts discoverable. Hashtags can help your content appear in searches and trending topics, while an interesting title can entice viewers to click.

Is it better to schedule YouTube Shorts?

Scheduling YouTube Shorts can offer several advantages, helping you maintain consistency and reach your target audience at optimal times:

  1. Consistency

Consistency is crucial for building and maintaining a target audience. Viewers who know when to expect new content are more likely to return to your channel. 

By scheduling your YouTube Shorts, you can ensure a regular upload pattern that keeps your target audience engaged and anticipating your next video.

  1. Optimal Timing

Scheduling allows you to post your content at the best times for your audience, even if manually uploading is inconvenient. 

By analyzing your Analytics, you can determine when your audience is most active and schedule your Shorts accordingly to maximize reach and engagement.

  1. Better Planning

Scheduling gives you the flexibility to plan and create content ahead of time. This helps you maintain a consistent quality of uploads without the pressure of last-minute production. 

It allows for better content strategy and more thoughtful video creation, ensuring that each post YouTube shorts is polished and engaging.

  1. Increased Efficiency

With scheduling, you can batch-produce content and set it up for future releases. 

This is particularly useful for creators who need to manage their time effectively. It allows them to focus on other aspects of their channel or personal life while ensuring a steady flow of content.


Finding the best time to post YouTube Shorts involves a mix of understanding general social media patterns and tailoring your strategy to your specific audience. 

By leveraging these insights, you can maximize your video’s reach and engagement. 

Remember, consistency and staying attuned to trends will further enhance your success on the platform.

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