Hashtags are more than just a trend – they’re like secret keys to unlock more visibility and engagement.

Using Instagram travel hashtags is like giving your posts a ticket to reach a bigger, more engaged audience. 

Whether you’re sharing your latest adventure looking to connect with fellow travelers, or using travel video hashtags, the right hashtags can make all the difference. 

They help your photos get discovered by people with similar interests and can even catch the eye of travel brands or influencers. 

Note: Hashtags are not limited to Instagram; you can use hashtags on YouTube to boost views or even TikTok to reach more targeted TikTokers!

Most Popular Travel Hashtags For Tourism

Depending on who your target audience is, you can use general travel tags, destination-specific tags, or activity-specific trending hashtags.

General Travel Tags

Popular general and family travel hashtags such as #Travel, #Adventure, and #Vacation are immensely popular across various social media platforms. 

While these Instagram hashtags for travel influencers are broad and can enhance the visibility of your travel posts, they are also highly competitive due to the sheer volume of content associated with them. 

Following is a general travel hashtag list of the most popular travel hashtags.

• #Trip
• #Holiday
• #SeeTheWorld
• #Traveling
• #Tourism
• #Travelers
• #DayTrip
• #Backpacking
• #TravelLife
• #SoloTravel
• #TravelTips
• #TravelAddict
• #VacationMode
• #VacationTime
• #Travels

Destination-Specific Tags

Using destination-specific hashtags can be extremely beneficial for reaching audiences interested in specific locations more effectively. 

These travel hashtags combined with amazing photos improve your travel blog’s discoverability and connect you with audiences seeking detailed travel tips, cultural insights, or hidden gems in these locations.

Tags like #VisitJapan, #ExploreCanada, or #DiscoverItaly help segment your content into categories sought after by Instagram users on Instagram feeds planning trips to these countries or curious about these cultures. 

Europe:

• #VisitEurope
• #EuropeTravel
• #ExploreEurope
• #ParisTravel
• #LondonLife
• #ItalyVacay
• #SpainTravel
• #GreeceAdventure
• #SwissAlps
• #ScotlandTravel

Asia:

• #DiscoverAsia
• #ThailandTravel
• #ExploreBali
• #JapanTravel
• #IndiaTourism
• #ExploreVietnam
• #KoreaAdventure
• #MalaysiaTravel
• #HongKongTravel
• #PhilippinesParadise

North America:

• #VisitUSA
• #ExploreCanada
• #NYCViews
• #CaliforniaDreaming
• #MiamiTravel
• #MexicoTravel
• #TexasRoadTrip
• #HawaiiLife
• #LasVegasStrip
• #GrandCanyonAdventure

Australia & New Zealand:

• #AustraliaTravel
• #ExploreSydney
• #GreatBarrierReef
• #NewZealandAdventure
• #MelbourneLife

Activity-Specific Tags

Focusing on particular activities through travel hashtags can greatly enhance engagement with your content. 

Tags such as #HikingAdventures, #CityTours, or #BeachLife appeal to Instagram users with specific interests in these areas. 

When you use Insta tags like this, your content reaches those who are most likely to appreciate and interact with your detailed travel posts about certain activities. 

Adventure & Outdoors:

• #AdventureTime
• #OutdoorAdventure
• #HikingAdventures
• #MountainLife
• #Backpacking
• #CampingVibes
• #RockClimbing
• #Kayaking
• #WaterfallChasing
• #RoadTrip

Beach & Relaxation:

• #BeachVibes
• #TropicalEscape
• #OceanView
• #SandyToes
• #IslandLife
• #BeachDay
• #SunSandSea
• #Snorkeling
• #SurfingLife
• #VitaminSea

Urban Exploration:

• #CityScapes
• #StreetPhotography
• #UrbanAdventures
• #CityLife
• #ArchitectureLovers
• #MetroVibes
• #RooftopViews
• #NightOut
• #HiddenGems
• #UrbanExplorer

Cultural & Historical:

• #CultureTrip
• #HeritageTour
• #AncientRuins
• #MuseumLovers
• #HistoricSites
• #CulturalJourney
• #ArtAndHistory
• #ExploreCulture
• #TraditionAndCulture
• #HistoryBuff

Food & Culinary Travel:

• #FoodieTravel
• #CulinaryAdventure
• #StreetFoodLovers
• #LocalEats
• #TravelForFood
• #FoodAndTravel
• #Gastronomy
• #TastingAdventure
• #WineAndDine
• #FoodExplorer

Niche Travel Hashtags

Niche tags are used to target a smaller, more engaged Instagram audience. Based on what your target is you can use the following:

For Solo Travelers

The hashtag #SoloTravel is invaluable for individuals who embark on solo journeys. 

It allows them to share their unique experiences with travel influencers, ranging from self-discovery to the practical aspects of solo travels, such as safety tips and the best places to eat alone. 

This hashtag not only helps catalog personal journeys but also builds a community of solo travelers who can exchange advice and encouragement, enhancing the solo travel experience.

Here’s a list of trending hashtags for solo travelers:

• #SoloTravel
• #SoloJourney
• #SingleTravel
• #OneManWolfPack
• #TravelAlone
• #SoloExplorer
• #SoloAdventures
• #SingleAdventurer
• #LoneTraveler
• #MeMyselfAndI
• #SoloVoyager
• #SoloTrip
• #SoloWanderer
• #IndependentTravel
• #SoloTravelTips

Eco-Friendly Travel

Using trending travel hashtags like #EcoTravel promotes environmentally responsible travel practices. 

This type of content is crucial for an Instagram account raising awareness about sustainable tourism practices, such as supporting local economies, minimizing plastic use, or staying at eco-friendly accommodations. 

The #EcoTravel hashtag connects like-minded travelers who prioritize minimizing their environmental footprint while exploring new places.

• #EcoTravel
• #SustainableTravel
• #GreenTravel
• #EcoTourism
• #ResponsibleTravel
• #TravelGreen
• #EcoFriendly
• #Sustainability
• #LowImpactTravel
• #EcoConscious
• #NatureLovers
• #Conservation
• #EcoAdventures
• #GreenTourism
• #EnvironmentalTravel

Luxury Travel

For a more refined audience interested in high-end travel experiences, travel video hashtags such as #LuxuryTravel are perfect. 

This niche tag helps attract viewers looking for content about luxury accommodations, exclusive experiences, gourmet dining, and high-quality service. 

Using #LuxuryTravel for your Instagram reels can enhance your content’s appeal to those who enjoy the finer aspects of travel and are looking for recommendations that meet their elevated standards.

• #LuxuryTravel
• #HighEndTravel
• #LuxuryLife
• #OpulentJourney
• #LuxuryDestinations
• #LuxuryResorts
• #LuxuryHotels
• #FiveStarTravel
• #PremiumTravel
• #EliteTravel
• #LuxuryExperiences
• #SumptuousTravel
• #LuxuryTraveler
• #LuxuriousEscape
• #AffluentTraveler

Why Are Hashtags Important?

Using hashtags on Instagram is a quick win to increase your reach and connect with the right people. 

It’s a simple but powerful tool to get more engagement on social media platforms and make sure more people see your content.

By choosing the most popular hashtags, you can take your travel experiences beyond your immediate followers to a wider audience who are looking for real adventures, which can lead to getting more followers on your Instagram profile. 

Especially when showcasing new destinations, so your content can resonate with people who are looking for inspiration for their next trip. 

Hashtags are like a bridge, connecting travelers with people who are looking for their next big experience.

Whether you’re looking for tips on the same hiking trails or family travel hashtags or want to dip into a new culture, popular travel hashtags will help you find like-minded people. 

Travelers share their own stories and tips through specific hashtags so others planning the same trip can find real, authentic advice. 

This sense of community can improve your journey in ways that traditional guides or websites can’t, with personal recommendations and tips from fellow travelers.

Conclusion

Using the right Instagram travel hashtags is more than just a way to get more likes or followers – it’s a way to reach further, engage with a bigger audience, and make meaningful connections. 

Whether you’re a solo traveler exploring the world on your terms, a luxury traveler looking for exclusive experiences, or an eco-friendly and sustainable traveler, the right hashtags will make your content stand out.

Interested about hashtags? Read out for other in-depth guides on music hashtags, photography hashtags, art hashtags, and beauty hashtags.

Using trending and relevant hashtags means your content will resonate with people who value and are looking for similar experiences.

Frequently Asked Questions

What are the best travel hashtags for Instagram?

The best Instagram travel hashtags are the ones that get your post seen and engaged with by a wider audience interested in travel. 

When choosing hashtags, you need to balance popularity with niche.

Combining popular hashtags with more niche ones will help you attract different audiences depending on the type of content you’re posting.

• #SoloTravel, 
• #TravelAlone
• #SoloExplorer
• #SoloTrip
• #BackpackingAdventures  
• #EcoFriendly

• #LuxuryDestinations
• #LuxuriousEscape
• #LuxuryTravel 

For more targeted engagemen,t use destination-specific hashtags to attract viewers who are interested in those destinations or activities. 

By using both general and specific travel hashtags you can get more reach, more interaction, and sharing of your posts in front of the right audience on Instagram.

• #ParisTravel
• #IcelandAdventure #VisitEurope
• #ItalyVacay
• #DiscoverAsia
• #VisitUSA
• #AustraliaTravel

What are the top 3 Instagram hashtags?

Instagram has millions of hashtags, but some are at the top for a reason – they’re broad and super popular. Here are the top 3 Instagram hashtags that apply to almost any type of content:

• #Love – With millions of posts this hashtag works across categories and connects you with a wide range of users.
• #Instagood – A popular tag for showcasing good images that resonate with people. It’s used to highlight beautiful images which is great for travel.
• #Photooftheday – Perfect for posting your best travel pics, as it’s followed by photographers and enthusiasts alike.

Using these general hashtags along with more travel-specific ones will increase your post’s visibility on Instagram. While they’re broa,d they often allow you to reach outside your usual followers.

How do I tag traveling on Instagram?

Tagging your travel photos or travel videos well can increase engagement. Here’s how to make the most out of your Instagram travel tags:

• Hashtags: Start with a combination of popular and niche hashtags. Use general travel hashtags and add specific ones depending on your post’s content.
• Geo-tagging: Always add a location tag to your posts. Instagram’s geo-tagging feature allows users to explore posts from specific places.
• Brand and influencer tags: If you’re visiting a place sponsored by a travel company or collaborating with a travel influencer, tag them in your posts. This will increase visibility and may also get you re-shares from bigger accounts.

Tag, and you’ll show up in hashtag searches and location-based pages, making it easier for others to find your travel content.

What hashtags get the most reach on Instagram?

The hashtags that get the most reach on Instagram are those that strike a balance between high search volume and relevance to your post. 

For travel content, some of the best-performing hashtags include:

• #InstaTravel – Specifically designed for travel-related posts, this hashtag is a staple for travel bloggers and influencers.
• #VacationMode – A fun and engaging tag for showcasing your latest getaway.
• #ExploreMore – Perfect for inspiring others to discover new places and try different experiences.
• #TravelAddict – Great for passionate travelers who are always seeking their next adventure.
• #Wanderer – A must for those with a love of exploration and a desire to wander the globe.

Keep an eye on trending hashtags in the travel community and add those to your posts for increased reach.

Additionally, be mindful of hashtag limits-Instagram allows up to 30 hashtags per post, but it’s usually more effective to use around 10–15 relevant and engaging ones.