What is the Average Amount of Followers on TikTok in 2025? Best Answer
Published: September 17, 2025
TikTok is still a massive deal in social media, with TikTok Monthly users now exceeding 2 billion.
The number of followers an account has often reflected its reach and influence, so follower count is a key metric for individuals, influencers, and businesses alike. To boost your presence, many turn to TikTok promotion services to help accelerate their growth.
Knowing the average amount of followers on TikTok can give you an idea of where you sit on the platform and help you set realistic goals for growth.
How Many Followers Does the Average Person Have on TikTok?
The average number of followers on TikTok can vary, and it also varies between influencers and normal users.
If you think about the average person, most estimates put it between 150 and 200. This low average number is skewed by a lot of inactive or minimally active accounts. However, for active users who engage with the social network regularly, the average is much higher.
One way to boost engagement and visibility is by considering strategies like buy TikTok comments, which can help improve the social proof and interaction on posts.
Average Followers by Account Type
- Private Account: Most personal TikTok accounts have 200 to 10,000 followers. This segment is 54.58% of users in North America.
- Business TikTok Page: Business accounts have more TikTok followers due to their focus on engagement and marketing. For those looking to grow their presence, applying marketing tips for TikTok is essential. Average follower count varies by industry, with Content & Apps and Home & Auto having 106,600 and 74,145 followers respectively (Backlinko).
- Influencer Account: Influencers have larger audiences, with 10,000 to 50,000 followers. Only a small fraction (0.34%) have over 1 million followers.
How the Average Follower Count Has Changed Over Time
As TikTok has grown, the average follower count has increased. In 2016, most users had around 150 followers.
By 2023 it’s around 200 followers as users became more active and invested in growing their audience. This will continue as the platform grows (Descript Editor).
The distribution of followers on TikTok is very uneven. In North America active users with less than 1,000 followers is a big chunk, but the largest segment is 1,000 to 10,000 followers which is 54.58% of the TikTok user base.
Only a small percentage (0.37%) of TikTok monthly users have over 1 million followers, so growing massive followers is tough.
Factors that Affect Average Amount of Followers on TikTok
The number of TikTok followers an account has isn’t just about luck or timing; it’s influenced by several key factors, including content quality, engagement rates, posting frequency, and the niche the account targets.
Let’s break down how each of these affects follower growth with the latest data and research.
1. Content Quality and Engagement
Content quality is the biggest factor in the growth of followers on TikTok. High-quality, visually appealing posts attract more followers because they resonate more with the audience.
TikTok posts with higher engagement rates, such as those with eye-catching images or well-crafted captions, tend to attract more followers over time.
The average engagement rate for TikTok posts in 2023 was 2.69% for photos, while videos and carousel posts had engagement rates of 2.21% and 1.16%, respectively (Social Media Dashboard).
And posts with high engagement such as buy TikTok shares, likes, and comments, will be seen by more people as TikTok’s algorithm favors that content.
For example, carousel posts which allow you to post multiple images or videos in one TikTok post get 1.08% higher engagement rate compared to other post types.
2. Posting Schedule and Timing
Posting frequency is another key to follower growth. Accounts that post regularly grow faster.
Research shows that the optimal posting frequency for brands on TikTok varies by industry but generally is between 0.35 to 1.25 posts a day. For example entertainment brands which post more often see higher engagement compared to finance which post less.
Timing also matters. The best times to post on TikTok are between 9 AM to 11 AM on weekdays especially on Wednesdays and Fridays.
Posting during these peak times will increase visibility and engagement and will get you more people following over time.
3. Niche and Target TikTok Users
The niche or industry an TikTok account belongs to can affect follower count. Some niches like fashion, beauty and fitness tend to get more TikTok users following because of their visual nature and broad appeal.
For example fashion brands on TikTok have high follower count, 98% of fashion brands have an active presence on the platform (Sortlist).
Niche-specific content also resonates more with a targeted audience, which can lead to higher engagement rates.
The largest segment of TikTok users, 54.58%, has between 1,000 and 10,000 followers. These users are often in specific niches where their content speaks directly to a targeted audience.
4. Hashtags and Geotags
Hashtags and geotags are powerful tools to increase post visibility and consequently follower count. Posts that include hashtags related to the content will reach a wider audience. In fact, if you’re looking to boost engagement quickly, you might consider strategies like buy TikTok likes alongside using relevant hashtags.
According to Later, TikTok posts that contain at least one hashtag get 12.6% more engagement compared to those without.
However, the effectiveness of hashtags has evolved. Studies say using too many (more than six) can be counterproductive (Descript Editor).
Geotags, which allow users to tag the location where a post was made, also play a big role. Posts with geotags have 79% higher engagement rates than those without.
This is useful for businesses with physical locations or events as it will attract local followers who are more likely to engage with the content.
Follower Count Distribution and Benchmarks
TikTok follower count varies but understanding where your TikTok account stands compared to the overall TikTok user base can be helpful. Globally the vast majority of TikTok users fall in the lower follower count brackets. Specifically 56.3% of active users have less than 1,000 followers.
This figure is significant because it highlights the challenges of growing a substantial follower base on the platform.
If you’re more active and engaging with your audience, you’ll tend to have more TikTok followers. Accounts with 1,000 to 10,000 followers make up 54.58% of the active TikTok user base in North America, so this is a good benchmark for small to medium-sized accounts (Hootsuite)
Industry Follower Averages
Different industries on TikTok have different benchmarks for what is considered normal or successful.
For example, fashion and beauty brands have a higher following because of the visual nature of their content. They see an average follower count of 50,000 to 200,000 for established accounts.
- Fashion Brands: 98% of fashion brands are on TikTok, it’s a big deal in this industry. The average engagement rate for these accounts is 0.54% which is low but normal for large follower bases.
- Content & Apps: This category has the highest average amount of TikTok followers; the top accounts have around 106,600 followers.
- Home & Auto: Businesses in this sector have an average of 74,145 followers. These industries have a strong visual appeal, which works well on TikTok (Mention)
What is a “Normal” TikTok Account Following?
A “normal” follower count on TikTok varies greatly depending on the user’s goals and industry. For most TikTok users, 200 to 800 followers are normal if they don’t post frequently or engage actively. For businesses and influencers, 1,000 to 10,000 followers is a good starting point, and established accounts exceed that.
- Micro-Influencers: These active users have 5,000 to 50,000 followers. Micro-influencers are more engaged with their audience so they have higher interaction rates despite having fewer followers.
- Small Businesses: Small businesses have 1,000 to 5,000 followers. This is enough to have good engagement and reach within a local or niche market.
High Follower Counts: What Does It Mean?
Having higher follower counts, like 10,000 followers, means an account has gained some serious traction and credibility on the platform.
These accounts get to use TikTok’s “swipe-up” feature in stories, which is only available to accounts with 10,000 or more followers, more engagement and monetization opportunities.
Accounts with over 100,000 followers make up only 2.86% of the users, they are part of a small but mighty group on TikTok.
These accounts are usually of well-established influencers or brands and are considered successful on the platform.
Most Followed Accounts on TikTok
In 2025, TikTok remains a hub for celebrities, athletes, and influencers, with some accounts boasting followings that rival entire nations. Leading the pack is Khaby Lame, who has amassed an astounding 161.4 million followers, making him the most followed person on the platform.
This far exceeds what most TikTok users can achieve, but it shows how strongly people engage with his content. It’s filled with content from his football career, personal life, and numerous others.
Right behind him is Charli D’Amelio, TikTok superstar with 151 million followers.
Other notable accounts on TikTok include Mr. Beast, Bella Poarch, and TikTok itself. It’s important to note that many influencers and brands sometimes consider strategies like buy TikTok followers to boost their reach quickly, but Selena’s genuine approach highlights the power of authentic engagement over shortcuts.
Meanwhile, Kim Kardashian continues to be a major force on TikTok, with 10.1 million followers. Known for her glamorous lifestyle, family updates, and business ventures like SKIMS, she keeps her audience hooked with a mix of personal and promotional content.
How to Grow Your TikTok Followers
Having a strong TikTok following is more than just posting frequently. Here are some tips to blow up on TikTok LIVE:
- High-Quality Content: Make sure your posts look good and you post consistently. This means good lighting and clear, sharp images. Stick to a style or theme across your posts so people can recognize your content immediately. A clean, attractive feed draws people in and makes them want to follow you.
- Use Reels and Stories: Reels and Stories are great for engaging with your audience. Buy TikTok views to increase your reach, as they show up on the Explore page, allowing you to connect with new people.
Keep your Reels short and fun, and try to jump on trends when you can. Stories let you interact more casually with your followers. Use features like polls or questions to get them involved and keep them coming back for more.
- Engage Actively: Don’t just post and ghost, but stick around and engage! Reply to comments, answer your DMs, and interact with other active users by liking and commenting on their posts. Engaging thoughtfully could even help you earn the most liked TikTok comment, which boosts your visibility and interaction with followers.
This shows you’re active and care about your followers which makes them more likely to stay engaged with you.
- Post at Peak Times: When you post, it can be just as important as what you post. The best times to post are usually mid morning during the week especially on Wednesdays and Fridays.
Check your TikTok Insights to see when your followers are most active and try to post during those times to get more eyes on your content.
- Targeted Hashtags: Hashtags help new people find your posts. Use a mix of popular hashtags and ones that are specific to your niche to reach a broader but still relevant audience.
Don’t overdo it with too many hashtags – focus on a few that really match your content.
- Collaborate with Influencers: Working with influencers can give your follower count a big boost.
When you partner with an influencer in your niche their followers get to see your content which can lead to more TikTok followers for you. Make sure the influencer’s audience fits your target market for the best results.
- Purchase Followers from SidesMedia: For a quick boost, consider buying 100% real followers from our trusted service.
It will give your account a jumpstart by increasing your follower count, which can make your profile more attractive to new followers.
Conclusion
Knowing the average number of TikTok followers is key to setting realistic growth goals and measuring your presence. If you’re looking to jumpstart your reach, you might consider strategies like engaging with your audience or even deciding to buy TikTok views as part of your broader growth plan.
You can get more followers by focusing on valuable content, engaging with your audience, and using Reels and Stories.
As you can see from our average amount of followers on TikTok research, growth on TikTok is a marathon, not a sprint, and with the right strategies, you can build a strong and engaged following.
Frequently Asked Questions
Is 1,000 a lot of TikTok followers?
Yes, 1,000 followers on TikTok is a solid number, especially for personal accounts or small businesses. It shows that you’re successfully building a community and have a decent level of engagement.
How many followers on TikTok is respectable?
A respectable follower count can vary, but generally, having 5,000 to 10,000 followers is seen as respectable for businesses and influencers. It indicates a growing, engaged audience.
What is a good follower ratio on TikTok?
A good follower ratio is typically 2:1 or higher. This means you have at least twice as many followers as the accounts you follow, which is a good indicator of influence.
Is 6,000 followers on TikTok a lot?
Yes, 6,000 followers are considered a strong number, especially for niche accounts or small businesses. It indicates significant reach and engagement, positioning you well for potential collaborations or monetization opportunities.
