Shopee Live has revolutionized the way we shop online, especially in Southeast Asia. It’s no longer just a click of a “buy” button. 

Now we can watch live content and interact with sellers in real time. Cool huh? 

But how does Shopee Live work and how can sellers make the most of it? 

We found some tips, facts, and strategies to help you understand Shopee Live better.

What Exactly is Shopee Live?

Shopee Live is a feature on Shopee where sellers can host live streams to showcase products, answer questions, and interact with viewers. 

It’s like having a virtual shopping assistant guiding you through the products, except it’s live and interactive.

One of the reasons Shopee Live is so popular is because of its interactive nature. People love to see the products in action, ask questions, and even get real-time feedback from sellers.

This has been a big hit, especially in countries like Indonesia, Malaysia, and the Philippines where e-commerce is booming​.

How to Broadcast Shopee Live Streams?

So, how do you go live on Shopee Live? It’s easy peasy. 

Here’s a step-by-step guide for beginners.

1. Log in to Your Shopee Seller Account
   Open the Shopee app and make sure you’re logged in to your seller account.
2. Tap the Camera Icon
   You’ll find this at the bottom of the screen.
3. Select “Go Live”
   Choose the products you want to feature, set up your camera and you’re good to go!

This is the easy part. But make sure you have a stable internet connection for your live videos and live stream is as effective as you planned. 

Many sellers make the mistake of thinking they can just turn on the camera and wing it but preparation is key to success.

Tips for a Successful Live Stream

Now that you know how to go live, let’s talk about how to make it successful. Just because you go live doesn’t mean people will automatically tune in. You need a strategy.

1. Interact With Your Viewers

During your live stream, always interact with your viewers. Ask questions, answer theirs, and keep the conversation going. 

People like to feel involved. If they comment, shout out to them. It makes them feel special and it will increase brand awareness.

2. Show Off Your Stuff

People are tuning in to your live stream because they want to see your products. So show them off! 

Use close-ups and tell them what makes each product special. Don’t just talk about features, tell them how the product solves a problem or makes life easier. 

Remember you’re not just selling a product, you’re selling a solution.

3. Offer Exclusive Deals

One way to get more people to tune in to your Shopee livestream is to offer deals that are only available during the live session. This creates urgency and can lead to more sales. 

For example, you could say, “For the next 10 minutes get 20% off this item!” It makes people feel like they’re getting something special and they’ll be more likely to buy.

Post Live Stream Strategies

So you’ve finished your livestream. Now what? You’re not done yet! 

Post-stream activities are just as important as the live stream itself. One thing you should do is promote the replay.

1. Share Your Replay

Shopee saves your live streams so people can watch them later. 

Make sure you share the replay on your other social media accounts, among your Instagram followers, Facebook, your website, and even in email newsletters. 

This is a great way to extend the life of your stream and make more sales from viewers who missed the live stream.

2. Follow Up with Viewers

If someone interacted with you during the livestream but didn’t buy, follow up with them. 

Send them a personalized message thanking them for watching and reminding them of any ongoing promos. Sometimes people just need a little push to complete the purchase.

Shopee Live Hacks

So there you have it, here are some quick tips to help you succeed on Shopee Live:

• Schedule your live streams in advance. Tell your followers when you’ll be going live so they can join in.
• Collaborate with influencers. Having an influencer on your stream can attract more audiences.
• Offer limited-time deals. Create urgency by offering promos that are only available during the live stream.
• Actively engage with your viewers. The more you interact with them, the more they will buy.

Benefits of Shopee Live Stream

Shopee Live is a one-of-a-kind online shopping experience that combines entertainment with convenience. 

Sellers can showcase their products live and more viewers can see the products up close, ask questions, and make more informed buying decisions. 

What sets Shopee Live apart is interaction – shoppers aren’t just passive viewers, they can engage with the seller, participate in promos, and get live-only discounts. 

For sellers, it’s a golden opportunity to build a stronger connection with their audience, create a sense of urgency with time-sensitive deals, and boost sales in a real and fun way. 

It turns the shopping bag into a social experience where customers feel involved, valued, and more confident in their purchases.

Why Live Streaming is Popular

People don’t just want to buy products. They want an experience. Live streaming offers that. Live commerce is expected to account for 20% of all e-commerce sales in the next few years​.

That’s a big deal. Shopee Live allows sellers to offer a personalized experience while increasing sales through promotions and limited-time offers.

But it’s not just about live selling. Live streaming helps build a relationship between sellers and buyers. 

The interaction during live sessions creates trust and customers are more likely to buy from a seller they feel connected to.

Conclusion

Shopee Live is not just about selling products live, it’s about connecting with your customers, building relationships, and giving them a unique shopping experience. 

Whether you’re just starting or looking to improve your live streams, there are so many ways to make this work for you. 

My advice? Start now. The sooner you get in, the sooner you’ll figure out what works for your business.
And remember: Be engaging, offer great deals, and always look for ways to improve. 

Live streaming isn’t going away and with the right strategy, it can change your business for the better.

Frequently Asked Questions

What is Shopee Live?

Shopee Live is a feature on the Shopee platform where sellers can host live streaming sessions where they can showcase products, engage with viewers, and answer questions in real time. 

It’s an interactive shopping experience where potential buyers can see products in action and interact with the seller center before making a purchase. 

This live format helps create a more personal connection between sellers and customers​.

How to see Shopee Live?

To watch a Shopee Live stream, open the Shopee app, tap the “Shopee Live” icon, and browse through the current live streams. 

You can also receive notifications from sellers you follow when they go live so you don’t miss out on any exclusive deals or promotions​.

What is the benefit of Shopee Live?

Shopee Live has benefits for both sellers and buyers. 

For sellers, it’s a direct way to connect with customers, showcase products, and offer exclusive deals which can increase sales. 

For buyers, it’s a more interactive and engaging shopping experience where they can ask questions, see products demonstrated, and get live-only deals​.

Can you go Live on Shopee?

Yes, if you are a registered seller on Shopee, you can go live! 

Just log in to your Shopee seller account, tap the camera icon in the Shopee app, and start your live stream. 

You can choose the featured products you want to showcase, interact with your viewers, and even offer exclusive deals during the session​.