Beauty hashtags are the simplest and most effective way to get noticed on Instagram. They help us connect with our audience, stay on trend, and get our content in front of the right people.

Whether you’re a beauty blogger sharing tutorials, a brand launching new products or just a makeup lover, the right hashtags will make your posts pop.

They increase engagement, attract more Instagram followers, and even build a community around your niche.

Here we’ll share 15+ beauty hashtags popular and viral to help you grow and stand out. Ready to level up your social media game? Let’s get started!

Key Takeaways

• Beauty Hashtags are a Must: They increase your content’s visibility, help you get in front of the right people, and drive engagement on Instagram.
• Choose Hashtags Wisely: A mix of popular, niche, and branded hashtags gets your posts in front of a wider but targeted audience.
• Quality Over Quantity: 10-15 relevant and powerful hashtags work better than using irrelevant tags.
• Stay on Trend: Research trending beauty hashtags regularly to keep your content fresh and in sync with the industry.
• Don’t Make These Mistakes: Use relevant hashtags, track performance with analytics tools, and use hashtags in Stories and Reels for maximum reach.
• Engage with Your Audience: Hashtags aren’t just about visibility they’re a way to connect with people who love beauty as much as you do.

What Are Beauty Hashtags and Why Do They Work?

Beauty hashtags are the magic that makes social media work. They categorize your content so users can find posts that are relevant to them.

But their power goes beyond reach they’re a way to connect with your audience. Let’s get into why beauty hashtags matter and how they work.

Defining Beauty Hashtags

Beauty hashtags are more than just tags they’re a bridge that connects your content to millions of users searching for beauty inspiration.

Think of them as signposts that guide your audience to the posts they care about.

Whether you’re sharing a makeup tutorial, a skincare routine, or promoting a new product, beauty Instagram hashtags are essential for reaching the right people.

How Do Beauty Hashtags Help?

Using these Instagram hashtags strategically means your Instagram share posts won’t get buried in the feed.

For example, using #MakeupGoals can put your content in front of users who love bold eyeshadow looks or flawless foundation tips.

#SkincareRoutine can connect you with skincare enthusiasts looking for advice or product reviews.

Making Content Visible

Here’s where hashtags do their magic: they categorize your posts so they’re searchable and visible to users who aren’t following you.

Platforms like Instagram, Twitter, and Facebook will feature hashtagged posts in search results or even on the Explore page.

Building a Beauty Tribe

But beauty hashtags aren’t just about visibility they’re about community. When you use a trending hashtag like #GlowingSkin you’re joining a conversation that other users are obsessed with.

This shared interest creates connections and hashtags are a key part of any social media strategy.

The Best Beauty Hashtags to Use Right Now

Using the right beauty hashtags can change your social media game.

Whether you want to get more followers, more engagement, or stay up to date with the latest trends, choosing the right Instagram hashtags is key. Here are 15+ hashtags to get you started:

General Beauty Hashtags

These work for almost any beauty content:

• #Dicas de beleza
• #MakeupGoals
• #SkincareAddict

Makeup-Specific Hashtags

For tutorials, product reviews or glam looks:

• #MakeupArtist
• #BoldLips
• #FlawlessMakeup
• #EyeShadowGoals

Skincare-Specific Hashtags

For skincare lovers and routines:

• #GlowingSkin
• #HydrationGoals
• #SelfCareSunday

Branded Hashtags from Popular Names

Using branded hashtags can tie your content to industry leaders:

• #FentyBeauty
• #CharlotteTilbury
• #LushCosmetics

Trending Hashtags That Spark Conversations

Tap into the hype around these trending hashtags to get more reach:

• #NoFilterNeeded
• #SkinLove
• #MakeupTransformation

These hashtags are great for making your Instagram posts more discoverable and connecting with beauty lovers across social media.

A mix of general, branded, and trending Instagram hashtags will get you in front of a wide audience and keep you relevant in the beauty space.

How to Use Beauty Hashtags

Knowing what to use is important but using them right is what makes all the difference. Here are some practical tips to make your beauty hashtags work:

Utilizar Hashtags relevantes

Using hashtags that match your content is key. If you’re posting about a skincare product, #GlowingSkin or #SkincareAddict will work better than random tags.

Being relevant means your posts will reach the right people and get more engagement.

Mix Popular and Niche Hashtags

While #MakeupGoals and #BeautyTips can get your posts noticed, #CleanBeautyCommunity or #CrueltyFreeSkincare can get you in front of a more targeted audience.

A mix of both gets you the most reach without losing focus.

Limit the Number of Hashtags

Instagram allows up to 30 Instagram hashtags per post but using too many can look spammy. Stick to 10–15 well-researched hashtags to keep it clean and professional while still increasing discoverability.

Research Trending Instagram Hashtags

Keeping up with the beauty industry is key. Use Instagram’s search feature, hashtag generator apps, or insights from popular beauty influencers to find trending hashtags to keep your content fresh.

Use Branded Hashtags

Branded hashtags are a great way to align with industry leaders or create your brand.

For example, beauty bloggers can use hashtags like #Beauty Divas or #MakeupAddicts to create a community and connect with like-minded followers.

Add Hashtags to Stories and Reels

Don’t just stick to regular posts! Adding hashtags to your Instagram Stories and Reels can increase your reach.

For example, adding #MakeupTutorial to a Reel of you doing a makeup tutorial can get you discovered by users searching for that type of content.

Measure and Refine

See which hashtags are getting the most engagement on your posts.

Instagram’s professional dashboard or external analytics tools can help you figure out what’s working and adjust your strategy over time.

Using beauty hashtags is more than just slapping on random tags.

By following these tips you can create a social media strategy that gets audience engagement and builds a community around your brand or passion.

Common Mistakes to Avoid When Using Beauty Hashtags

Beauty hashtags are great for visibility but using them wrong can hurt your social media game. Here’s the breakdown:

Conclusão

Beauty hashtags are more than just a trend they’re a must for growing your presence on social media platforms like Instagram.

By using them smartly we can connect with our audience, increase engagement, and be on top of the beauty trends.

Whether you’re a brand promoting a product, a beauty blogger sharing tips, or just someone who loves makeup, the right hashtags can make your content pop.

Popular categories like #MakeupLover, #BeautyTips, and #SkincareRoutine can help you reach a wider audience. Now go ahead and put these into practice. Let’s get hashtagting!

Perguntas mais frequentes

What Are 3 Popular Hashtags?

Three of the most popular hashtags that trend across all social media are:

• #BeautyTips: For sharing tips and tutorials.
• #MakeupGoals: For sharing makeup looks.
• #GlowingSkin: For skincare and glowing skin tips.

These are popular hashtags and will get your content seen across all social media.

How Do I Tag a Makeup Artist on Instagram?

Tagging a makeup artist on Instagram is easy. Once you’ve posted or made your story, click on the “Tag People” option and type in their handle. Make sure you select the right account from the dropdown.

Tagging the artist not only gives them credit but also gets your post seen if their followers engage with your content.

How Do I Choose a Catchy Hashtag?

A good hashtag is short, memorable, and relevant to your content. Avoid long or complicated phrases that will confuse your audience.

Instead, go for hashtags that directly relate to your niche. For example, if you’re posting a tutorial #MakeupHacks is better than something generic.

For a branded hashtag combine your name or brand with a trending term like #GlowWith[YourBrand]. This makes it unique while connecting to the bigger beauty trends.

What Is the Perfect Number of Hashtags?

The number of hashtags depends on your goal. On Instagram, 10-15 well-researched hashtags are ideal for maximum visibility without overwhelming your audience.

Don’t use all 30 hashtags, that looks spammy. Instead go for quality over quantity, a mix of popular, niche, and branded hashtags for best results.