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Hello! This is the relaunch of the Sides Media newsletter: INSIDES. We’'re back by popular demand, with a brand new (if you haven’t seen it before) website to boot. Take a look around at SidesMedia.com and drop us a line! And now we present to you, INSIDES: Volume 3, Issue 1.
NEWS: OUR NEW WEBSITE
ARTICLE: SUPERBOWL ADS
WEB101: CMS
    In case you haven’t seen it yet, our primary website has been redesigned: SidesMedia.com. We’ve rebranded ourselves to better represent the bipolar nature of our company. The creative creature we call Sides Media, versus the buttoned-up persona of Sides Media Healthcare. The point is, we do it all, from healthcare to extreme sports.    
       
       
   

Our tastes in humor border on the generally absurd and slightly off-kilter, meaning there isn't much to like on family friendly television. The truth is, working (somewhat) within the advertising industry has left us bitter to most of the marketing ploys that a general audience can laugh off, eat up, or disregard with nary a notice. From pitches for the latest "On-the-Go" sized juice bottle (you mean a 20oz plastic bottle?) to a meaningless cameo completely unrelated to the product being advertised (just who is calling Flava Flave?), we simply can't take it anymore.

Luckily, there is the Super Bowl. This is when the all-stars of the advertising industry have their chance to shine. Because the spot costs so much money, they are usually the cream of the crop. Or, they should be the cream of the crop. We've ranted enough. Here are our favorite and least favorite ads of Super Bowl XLIV:

JULIE's Picks
Worst: Bridgestone
This commercial makes no sense, has no product relevance, and is unmemorable. Disappointing because if they would have focused more on the tires and less on the screaming dudes, it could have worked.

Best: Betty White for Snickers
Betty White: “That’s not what your girlfriend said”. ‘Nuff said.

SAL's Picks
Worst: Babies for E-trade
Talking babies. Again. It's not cute. In fact, it's the total opposite. I love babies — until they learn how to talk. It's tired, it's not funny, and it's boring. Sorry E-trade, your formulas don't work for me.

Best: Timothy Richman by Cars.com
This commercial probably won't make many favorite lists. There's no violence, talking babies, or shock humor. What we have here is appropriate music, good storytelling, elegant cinematography, unpretentious CG, a touch of absurdity, and a great deal of substance. World-class agency DDB manages to deliver the brand's driving point (pun intended) of confidence in a most entertaining way.

ED's Picks
Worst: 2010 Census
Ok, this commercial sucks. What sucks more, WE all paid for it. Only the government would approve this ad or think it is good.

Best: Bud Light House
Clever, funny, and family-friendly.

CHRIS' Picks
Worst: Sketchers Shape-Ups
The only reason this low budget, uncreative advertisement earned a "right" to be called a Super Bowl commercial, is because it features a 4 second plug from Hall of Fame quarterback Joe Montana.

Best: Emerald Nuts and Pop Secret
Fantastic.

MATT's Picks
Worst: Bud Light Stranded
If your going to cop-out by taking one of the hottest shows on tv and swing it to sell your product, you could be a little more clever than dressing up similar looking actors and portraying them as alcoholic party people.

Best: Volkswagen PunchDub
Reminds me of the few times growing up that I could whack my older bros without being pummeled back, unless of course they saw it first.

   
  CMS: Content Management System. A system designed to simplify the publication of web content, allowing content creators to submit content without requiring technical knowledge of HTML or the uploading of files. A service we provide our clients to ensure quick and easy updates.    
    See: sidesmedia.com Follow: twitter.com/sidesmedia Call: 1-888-75-SIDES
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